Tag Archives: UEFA

CoveritLive Weekly: Top five social TV events (June 4-10)

By Spencer Kitley

A confluence of major sporting events attracted and entertained television viewers by the millions last week and the popularity of those events laid the ground work for the most social CoveritLive week of the year. The first three days of UEFA Euro 2012 dominated the weekly CoveritLive Social TV rankings by claiming three of the top five spots, while the culmination of the NBA’s Western Conference Finals and the controversial outcome of the Manny Paquiao/Timothy Bradley boxing match helped push the viewing total of the top five events over 2.25 million viewers.

German publisher Bild achieved overwhelming success with its coverage of the first three days of UEFA Euro 2012, drawing an average of 440,000 viewers to each of its three chat events. Bild topped the CoveritLive charts with its coverage of the first day of Group C play as more than 590,000 viewers clicked into the chat for the match’s involving Spain, Italy, Ireland and Croatia. The Group A chat on the first day of play drew more than 434,000 viewers to notch the third spot, while Group B landed at No. 5 as more than 290,000 German fans kept up with their home team.
 
 
After seeing the young guns of the Oklahoma City Thunder fall in a two games to none hole to the San Antonio Spurs in the NBA Western Conference Finals, fans quickly ramped up their interest in the series last week as the Thunder battled back to close the series margin and stood on the verge of the NBA Finals in Game 6. In excess of 500,000 viewers chatted along during the final game of the series and witnessed a changing of the guard in the Western Conference as the young Thunder eliminated the aging Spurs. 
 
 
ESPN’s coverage of the 12-round, pay-per-view WBO Welterweight title fight drew more than 400,000 viewers, totaling 100,000 more viewers than May’s Mayweather/Cotto fight. Additionally, more than 200,000 participants tuned in Yahoo’s live chat to watch the match that ended in a controversial split decision.
 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

Euro 2012 Match Day 1 Group C (June 10) [Spain, Italy, Ireland, Croatia]

Bild

591,549

2

Spurs vs. Thunder (Western Conference Finals Game 6)

NBA

519,650

3

Euro 2012 Match Day 1 Group A  (June 8) [Poland, Greece, Russia, Czech Republic]

Bild

434,517

4

ESPN’s coverage of Pacquiao vs. Bradley

ESPN

416,174

5

Euro 2012 Match Day 1 Group B  (June 9) [Netherlands, Denmark, Germany, Portugal]

Bild

292,376

*

Pacquiao-Bradley Live Chat & Analysis

Yahoo!

203,812

*

MLB Draft Live

ESPN

165,105

 

Champions League semifinal draws large International CoveritLive audience

The UEFA Champions League is one of the most prestigious European football tournaments in the world and the most prestigious club competition. The final of the tourney is the most watched annual sporting event worldwide, but the Social TV buzz is already stirring around the globe. The feverish interest showed during the semifinals and was particularly strong during the second leg of the semifinal between Chelsea FC and FC Barcelona, last week.

More than 500,000 viewers joined live CoveritLive chats as Chelsea pulled off one of the unlikeliest comebacks in Champions League history with its 2-2 draw against Barcelona on Tuesday. Over 40 news outlets, broadcasters and web sites provided a live engagement Social TV experience during the match that sent the London club into the final, 3-2, on aggregate and eliminated the defending champion.   
 
The top five Chelsea FC and FC Barcelona Social TV events drew more than 328,000 viewers to their events to average almost 66,000 viewers per-event.
 
 
Swedish publisher Aftonbladet attracted the largest audience to its Champions chat, drawing almost 110,000 viewers. Norwegian newspaper VG  garnered nearly 75,000 viewers to its chat to just edge French broadcaster TF1, which drew almost 73,000 to its event.
 
Champions League socialization was not relegated to Europe, as Yahoo Deportes in Mexico attracted in excess of 28,000 viewers to its event and domestic leaders SI.com and ESPN drew a total of more than 30,000 to their chat experiences. The global social trend extended to South America as well, with Yahoo Brazil captivating more than 15,000 users.
 
 
Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.