Tag Archives: SocialAutomation

Case Study: Dermablend

L’Oreal’s Dermablend products are the No. 1 dermatologist recommended camouflage line in the United States. The brand has numerous success stories of users utilizing Dermablend to cover birthmarks, tattoos, scars, pigmentation and post-surgical scars. The Dermablend team recently decided that as part of a larger campaign they wanted to provide a means for loyal users to share their thoughts, photos and videos socially. Not only could this create an opportunity for users to share, but it also created a learning center where others could see what’s working well for others and what products they are using to achieve their successes. Continue reading

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