Tag Archives: SI.com

CoveritLive Weekly: Top five social TV events (July 2-8)

By Spencer Kitley

After a month of June that saw the Euro 2012 Championship, control the weekly CoveritLive Social TV rankings, the torch was passed this week as three major sporting events claimed the top five spots in the ratings. The highly-anticipated UFC 148 pay-per-view event claimed the top two spots this week, while Formula One racing and tennis at Wimbledon captured the remaining positions. 

ESPN landed the top spot in this week’s rankings with its coverage of the mixed martial arts UFC 148 pay-per-view that featured a six-match card, including the middleweight championship bout between Anderson Silva and Chael Sonnen. Almost 115,000 viewers tuned into the live chat for the undercard matches and to see Silva successfully defend his title.
 
 
The UFC event also proved popular with Silva’s Brazilian countrymen with more than 50,000 viewers joining Yahoo! Brazil’s Social TV coverage of his TKO victory.
 
Finland’s Sanoma News nabbed the No. 3 position for its live coverage of the 2012 British Grand Prix Formula One race at England’s Sliverstone Circuit. More than 35,000 viewers joined the conversation during the race as Australia’s Mark Webber clinched the win, his second of the 2012 Formula One season.
 
Sports Illustrated notched the final two spots in the CiL weekly rankings with its coverage of semifinal and final tennis action at Wimbledon. In excess of 31,000 viewers were entertained by SI’s coverage of both, the Andy Murray/Jo-Wilfried Tsonga semifinal and the final between eventual champion Roger Federer and Murray. 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

 

#

Events

CoveritLive User

Viewers

1

UFC 148

ESPN

114,893

2

UFC 148

Yahoo Brazil

52,952

3

2012 British Grand Prix

Sanoma News

35,651

4

Wimbledon Semifinal: Murray vs. Tsonga

SI.com

31,583

5

Wimbledon Final: Federer vs. Murray

SI.com

31,554

 

CoveritLive and Euro2012 delight more than 12 million Social TV viewers in June

 

The month of June, illustrated the international power and appeal that the CoveritLive platform possesses as more than 12 million European football fans all over the globe engaged in Euro 2012 action through CoveritLive’s real-time Social TV coverage. 
 
German publisher, Bild proved to be a dominant force in Social TV and live blogging throughout the month-long tournament, providing wall-to-wall coverage with its 20 CiL events. Publishers and broadcasters from all over Europe, the United States and the rest of the world utilized CiL to cover the events and the following are the highlights of their coverage. 

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CoveritLive Weekly: Top five social TV events (June 11-17)

 

The last week in Social TV was blanketed by major sporting events that included the NBA Finals, The U.S. Open Golf Tournament and the NCAA Men’s College World Series, but no event was more prolific in the weekly CoveritLive Social TV rankings than Euro 2012. For the second straight week the Euros have ruled the rankings, with Bild posting a dominating performance by hosting the top six CiL Social TV events of the week.

The German publisher attracted almost 3.5 million viewers to its six daily chats last week and averaged 580,000 viewers per-event.

Bild’s top performing chat was its Group B coverage that followed Portugal’s win over Denmark and Germany’s triumph over Netherlands on June 13 that attracted almost one million viewers. It’s coverage of the first round of Group D action topped the 750,000 viewer mark and its second round coverage of Group D and C action each broke the half million tally.

Domestically, ESPN posted the top Social TV event with its live coverage of the opening round of the U.S. Open that drew almost 70,000 viewers. SI.com/Golf.com’s live coverage of the first round also performed well with more than 63,000 viewers. The WWE’s live chat during its No Way Out pay-per-view event on Sunday, June 18 entertained more than 64,000 viewers to rank second among domestic Social TV events.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Euro 2012 Match Day 2 Group B (June 13)

Bild

952,638

2

Euro 2012 Match Day 1 Group D (June 11)

Bild

754,016

3

Euro 2012 Match Day 2 Group D (June 15)

Bild

554,485

4

Euro 2012 Match Day 2 Group C (June 14)

Bild

509,460

5

Euro 2012 Match Day 3 Group A (June 16)

Bild

401,532

6

Euro 2012 Match Day 2 Group A (June 12)

Bild

306,025

*

ESPN US Open Round 1

ESPN

69,798

*

WWE No Way Out LIVE

WWE

64,048

*

US Open Round 1 Live Blog

SI.com/Golf.com

63,381

 

CoveritLive Weekly: Top five social TV events (May7-13)

By

A championship 44 years in the making captured the attention of many Social TV viewers last week, what many call the PGA’s fifth major also resonated well with CoveritLive users, but no event was bigger than Eurosport’s World Championship Snooker coverage as it captured the top spot in the weekly CoveritLive Social TV rankings. 

Droves of Snooker fans kept their eyes fixed to their computers, tablets and mobile devices last week as they watched and chatted live during Eurosport’s world championship coverage. Eurosport drew in excess of 400,000 viewers to its live chat that saw Ronnie O’Sullivan claim his fourth world title with an 18-11 win over Ali Carter at Sheffield’s Crucible Theatre.
 
After drawing almost 140,000 viewers to its Chelsea/Barcelona and Manchester City/Manchester United European football chats in the last two weeks, Norwegian newspaper VG once again landed in the CiL rankings this week. More than 140,000 viewers clicked into VG’s live Premier League chat over the weekend as Manchester City claimed its first Premier League title since 1968.
 
 
ESPN’s SoccerNet also shined in its coverage of European football with its Match Day Live chat coverage of the final day of Premier League action. Almost 50,000 viewers were entertained by Chris Murphy and James Dall’s live commentary throughout the day’s action.
 
The final two spots in the weekly Social TV rankings were claimed by Sports Illustrated’s Golf.com, which attracted almost 45,000 viewers as Charlie Hanger, Jeff Ritter, Mike Walker and Mick Rouse live blogged the first two rounds of the 2012 PGA Players Championship. 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

World Championship Snooker

Eurosport UK

406,208

2

Chat with AP-Niko-Live football through Sunday (Premier League)

VG Multimedia

144,646

3

ESPN SoccerNet Premier League Match Day Live: Day of Destiny

ESPN

48,843

4

Players Championship: Round 1 Live Blog

SI.com

24,710

5

Players Championship: Round 2 Live Blog

SI.com

20,053

 
 

Champions League semifinal draws large International CoveritLive audience

The UEFA Champions League is one of the most prestigious European football tournaments in the world and the most prestigious club competition. The final of the tourney is the most watched annual sporting event worldwide, but the Social TV buzz is already stirring around the globe. The feverish interest showed during the semifinals and was particularly strong during the second leg of the semifinal between Chelsea FC and FC Barcelona, last week.

More than 500,000 viewers joined live CoveritLive chats as Chelsea pulled off one of the unlikeliest comebacks in Champions League history with its 2-2 draw against Barcelona on Tuesday. Over 40 news outlets, broadcasters and web sites provided a live engagement Social TV experience during the match that sent the London club into the final, 3-2, on aggregate and eliminated the defending champion.   
 
The top five Chelsea FC and FC Barcelona Social TV events drew more than 328,000 viewers to their events to average almost 66,000 viewers per-event.
 
 
Swedish publisher Aftonbladet attracted the largest audience to its Champions chat, drawing almost 110,000 viewers. Norwegian newspaper VG  garnered nearly 75,000 viewers to its chat to just edge French broadcaster TF1, which drew almost 73,000 to its event.
 
Champions League socialization was not relegated to Europe, as Yahoo Deportes in Mexico attracted in excess of 28,000 viewers to its event and domestic leaders SI.com and ESPN drew a total of more than 30,000 to their chat experiences. The global social trend extended to South America as well, with Yahoo Brazil captivating more than 15,000 users.
 
 
Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.

CoveritLive Weekly: Top five social TV events (The NFL Draft Edition)

In a year that has seen many CoveritLive events shine bright, the NFL Draft proved to be one of the brightest stars of 2012. In this week’s special NFL Draft edition of the weekly CoveritLive Social TV rankings, the draft put up stats as impressive as those that Andrew Luck and Robert Griffin III tallied in their decorated collegiate careers.

The three-day event attracted coverage from broadcasters, news organizations, fan sites, individual team sites and the NFL itself. In total, just over 200 chat events were hosted as viewers joined in the social experience to see what players landed on their favorite teams.
 
ESPN, Yahoo, SI.com and the NFL hosted the five largest chats of the weekend and attracted a total of more than two million viewers. Viewers that clicked into an event followed the action an average of 39 minutes per-visit.
 
ESPN’s three-day total drew almost 1.2 million viewers to its wall-to-wall chat coverage.
 
The top-five NFL Draft events attracted in excess of 1.75 million viewers to their live interactive events.
 
 
ESPN began its coverage on Thursday and ran its Social TV experience for three straight days with pauses overnight. The Worldwide Leader in Sports drew 1,175,800 viewers throughout the draft. Yahoo’s Shutdown Corner NFL blog ranked second on the Social TV charts on the strength of its audience of 428,266 during the draft’s opening round.
 
 
Sports Illustrated’s Chris Burke and Tom Mantzouranis provided live engagement and draft analysis for SI.com during the first two days of the draft and charted more than 100,000 viewers during the two events. The final spot in the NFL Draft Social TV rankings was claimed by NFL.com, whose chat hosted by Elliot Harrison entertained more than 43,000 viewers during the opening round.
 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

ESPN Countdown Live: 2012 Draft (4/26-28)

ESPN

1,175,800

2

ShutdownCorner.com NFL Draft Live First Round Chat (4/26)

Yahoo!

428,266

3

SI.com NFL Draft Live Blog (4/27)

SI.com

52,271

4

SI.com NFL Draft First Round Live Blog (4/26)

SI.com

50,296

5

NFL.com NFL Draft Chat (4/26)

NFL

43,586

 
 

The Masters and CoveritLive: A fit as comfortable as the green jacket

The 76th playing of The Masters golf tournament proved to be yet another great event for CoveritLive’s real-time events coverage. Here are a few highlights from the three largest CiL users during the four-day tourney.

Sports Illustrated’s Golf.com, ESPN and the Golf Channel were excellent outlets for CoveritLive blogs and Social TV coverage during all four rounds of The Masters as writers and experts shared their firsthand perspectives of the action.
 
ESPN, Golf.com and the Golf Channel each hosted four rounds of events and attracted a total of more than 300,000 clicks*. Readers that clicked into an event followed the action an average of 49 minutes per-visit.
 
The average duration of a chat view for ESPN users was the largest of the three, attracting viewers for more than 75 minutes per-visit.
 
Golf.com attracted the largest audience of any of the 12 events to its opening round live blog, drawing 57,653 clicks*.
 
 
Golf.com’s experts Connell Barrett, Mick Rouse, Mike Walker and Rick Lipsey blogged during the four-day event and ESPN’s Michael Collins and Farrell Evans covered the tourney throughout the weekend in a chat dashboard that was displayed in the same window as the leaderboard. Jason Sobel and John Hawkins of the Golf Channel provided their live accounts for the duration of the event.
 
Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.
 
*The clicks metric is defined as a reader that actively clicks into a CoveritLive event.
 

CoveritLive Masters’ blogs on par during opening round

On a day shared with Major League Baseball’s Opening Day, the 76th playing of The Masters golf tournament shined the brightest among those seeking firsthand social coverage on Thursday, April 5. As much of the world was tethered to their work desks or away from their homes, CoveritLive’s live blogs for the first of the four professional golf majors proved to be an excellent primary viewing experience for golf fans.

The golf world anxiously awaited the first tee shot and every shot thereafter, wanting to see if Tiger Woods could regain his form at a major tournament, if Phil Mickelson could win his fourth green jacket or if a relatively unknown competitor like 2011 champion Charl Schwartzel would ascend to the top of the leaderboard.

Three trusted names in the world of sports proved to be excellent outlets for CoveritLive blogs during the tourney’s first round, with Sports Illustrated’s Golf.com, ESPN and the Golf Channel delivering firsthand perspectives of the action.

Golf.com’s experts Connell Barrett, Mick Rouse, Mike Walker and Rick Lipsey blogged throughout the day and attracted the largest number of viewers of any CiL event on Thursday. ESPN also drew an audience of more than 50,000 viewers to its dashboard chat with Michael Collins and Farrell Evans that allowed viewers to chat and watch the leaderboard in the same window. Jason Sobel and Jay Coffin of the Golf Channel also provided their accounts of the first round to bring the total number of viewers among the three events to more than 140,000.

The three marquee Masters’ live blogs averaged more than 47,000 users per-event and the preliminary data indicates that the average viewer duration exceeded 45 minutes in the those events.

Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.