After a week that featured a variety of second screen usages two weeks ago, this past week saw a quintet of different sporting events fill out the CoveritLive weekly Social TV rankings. The NFL Network once again anchored the rankings, while international boxing and racing accompanied local NFL coverage and a marquee college football live blog.
The NFL and the NFL Network claimed a spot among the top five for the fourth consecutive week and they own the top spot for the third time during that span. The network’s Thursday Night Football second screen social stream saw more than 280,000 viewers interact with the dashboard experience’s social content.
A quintet of sporting events swept the top five spots of this week’s edition of the weekly CoveritLive Social TV rankings, with the National Football League claiming three positions and ESPN and SI.com claiming spots with their coverage of boxing and the men’s final of the U.S. Open of Tennis.
The NFL claimed the top spot in the rankings after hosting a very large live chat for the first Thursday Night Football game of the season that pitted the Green Bay Packers against the Chicago Bears in an NFC North showdown. More than 171,000 viewers joined the conversation as they watched the Packers cruise to a 23-10 victory. Additionally, the Bears hosted their own Social TV chat during the game, attracting more than 40,000 viewers to their event to claim the fourth position in the CiL ratings.
ESPN’s live coverage of Saturday night’s boxing card that was headlined by the WBC Middleweight title bout between reigning champion Sergio Martinez and Julio Cesar Chavez Jr. earned the No. 2 position in this week’s CiL rankings as more than 60,000 viewers joined the conversation as Martinez won by unanimous decision.
The third spot on the charts was claimed by SI.com which entertained almost 47,000 social tennis fans during the men’s final of the U.S. Open between Novak Djokovic and Andy Murray.
The NFL landed yet another spot in the top five with the New England Patriots live chat during the team’s Sunday matchup with the Arizona Cardinals. The event engaged in excess of 25,000 New England fans as the team suffered a 20-18 loss in the season’s second week.
*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.