Tag Archives: NBA_Playoffs

CoveritLive Weekly: Top five social TV events (June 4-10)

By Spencer Kitley

A confluence of major sporting events attracted and entertained television viewers by the millions last week and the popularity of those events laid the ground work for the most social CoveritLive week of the year. The first three days of UEFA Euro 2012 dominated the weekly CoveritLive Social TV rankings by claiming three of the top five spots, while the culmination of the NBA’s Western Conference Finals and the controversial outcome of the Manny Paquiao/Timothy Bradley boxing match helped push the viewing total of the top five events over 2.25 million viewers.

German publisher Bild achieved overwhelming success with its coverage of the first three days of UEFA Euro 2012, drawing an average of 440,000 viewers to each of its three chat events. Bild topped the CoveritLive charts with its coverage of the first day of Group C play as more than 590,000 viewers clicked into the chat for the match’s involving Spain, Italy, Ireland and Croatia. The Group A chat on the first day of play drew more than 434,000 viewers to notch the third spot, while Group B landed at No. 5 as more than 290,000 German fans kept up with their home team.
 
 
After seeing the young guns of the Oklahoma City Thunder fall in a two games to none hole to the San Antonio Spurs in the NBA Western Conference Finals, fans quickly ramped up their interest in the series last week as the Thunder battled back to close the series margin and stood on the verge of the NBA Finals in Game 6. In excess of 500,000 viewers chatted along during the final game of the series and witnessed a changing of the guard in the Western Conference as the young Thunder eliminated the aging Spurs. 
 
 
ESPN’s coverage of the 12-round, pay-per-view WBO Welterweight title fight drew more than 400,000 viewers, totaling 100,000 more viewers than May’s Mayweather/Cotto fight. Additionally, more than 200,000 participants tuned in Yahoo’s live chat to watch the match that ended in a controversial split decision.
 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

Euro 2012 Match Day 1 Group C (June 10) [Spain, Italy, Ireland, Croatia]

Bild

591,549

2

Spurs vs. Thunder (Western Conference Finals Game 6)

NBA

519,650

3

Euro 2012 Match Day 1 Group A  (June 8) [Poland, Greece, Russia, Czech Republic]

Bild

434,517

4

ESPN’s coverage of Pacquiao vs. Bradley

ESPN

416,174

5

Euro 2012 Match Day 1 Group B  (June 9) [Netherlands, Denmark, Germany, Portugal]

Bild

292,376

*

Pacquiao-Bradley Live Chat & Analysis

Yahoo!

203,812

*

MLB Draft Live

ESPN

165,105

 

CoveritLive Weekly: Top five social TV events (May 28-June 3)

By Spencer Kitley

Last week, as the NBA Playoffs rolled full-force ahead into a pair of highly-competitive and exciting Conference Finals series, the social media buzz around the events reached a fevered pitch. In addition to the enthusiasm around the NBA action, a pair of international football matches nabbed key spots on the weekly CoveritLive Social TV rankings, while the premier of a popular Brazilian reality TV show proved popular as well.

In Norway, many European football fans spent their Pentecost Monday holiday watching their favorite team and joining the conversation about the games online. Norwegian publisher VG landed on the list for the fourth time in the last five weeks as more than 61,000 viewers joined its live match day chat to rank atop the rankings

The Brazilian reality TV series, A Fazenda (The Farm), debuted its fifth season last week and drew a considerable social TV audience as well. Almost 52,000 viewers chatted along on humor site Kibe Loco as they were introduced to the cast of celebrities that will live together in a Survivor-style game on a farm this summer.

Yahoo Mexico’s coverage of the 2012 Esperanzas Toulon (Hopes of Toulon) attracted a crowd of more than 27,000 to its live chat during the Holanda vs. Mexico football match.

NBA.com has launched a new social TV experience for the Eastern and Western Conference Finals, allowing fans to watch a side-by-side CoveritLive Twitter feed of both teams within each game’s dashboard.  A group of relevant Twitter feeds for each team has been pulled together using CoveritLive’s Twitter enhancements. This allows the NBA to only pull the most engaging info into the event. The Miami Heat’s CiL event drew more than 24,000 viewers during the first game of the Eastern Conference Finals to claim the fourth spot in this week’s rankings.

That same night, ESPN’s Daily Dime Live, chat event attracted almost 24,000 viewers into its second screen experience as the Heat defeated the Celtics 115-111 to take a 1-0 series lead.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Chat with AP-NikoLIVE on Pentecost football

VG Multimedia

61,310

2

The Farm 5 – live debut!

Kibe Loco

51,726

3

Esperanzas Toulon: Holanda vs. México (Soccer)

Yahoo!

27,529

4

NBA Miami Heat Twitter Feed (5/30)

NBA

24,177

5

Daily Dime Live (5/30)

ESPN

23,892