Tag Archives: moderation

Team USA, not the only winners at the 2015 Women’s World Cup as CiL coverage shines

SI.com - 2015 Women's World Cup Final with CiL

The 2015 FIFA Women’s World Cup was a cultural phenomenon during the month of June and into early July all around the world, but especially in the United States. Fans of all ages cheered on their countries and their favorite players throughout the tournament. Several publishers in the US created compelling storytelling experiences with CoveritLive that opened the doors to the team’s journey to their third World Cup title. Continue reading

Case Study: ULTA Beauty

ULTA Beauty

ULTA Beauty is the largest beauty retailer in the United States and it prides itself on providing affordable indulgence to its customers by combining unmatched product breadth, value and convenience. Recently they showed their dedication to engaging with their customers as well, by hosting a Carols Daughter Live Chat, which allowed customers and potential users to chat directly with the natural beauty product line’s founder, Lisa Price. Continue reading

Ulta Beauty's Carols Daughter Live Chat

Case Study: Dermablend

L’Oreal’s Dermablend products are the No. 1 dermatologist recommended camouflage line in the United States. The brand has numerous success stories of users utilizing Dermablend to cover birthmarks, tattoos, scars, pigmentation and post-surgical scars. The Dermablend team recently decided that as part of a larger campaign they wanted to provide a means for loyal users to share their thoughts, photos and videos socially. Not only could this create an opportunity for users to share, but it also created a learning center where others could see what’s working well for others and what products they are using to achieve their successes. Continue reading

2014-03-17 Dermablend frontpage_half

Every Goal, Every Header, Every Match with CoveritLive and LiveScores

The eyes of the world are on Brazil beginning June 12 as the 2014 FIFA World Cup kicks off and footies from 32 countries hit the pitch in a quest for a common goal of bringing home the cup. Be sure to leverage CoveritLive’s rich features and EventStudio’s robust functionality this World Cup season, as you deliver real-time updates of every triumph and heart-pounding moment the tournament has to offer, to your readers and viewers. Whether it’s the pool play matches, the fiery action of the knockout stage or the event’s final, CiL provides journalists and broadcasters covering matches and their specific teams an experience for the 2014 World Cup like never before. Continue reading

WorldCup

CiL Feature Implementation: Marvel’s Thor-The Dark World Premiere

Millions of people around the world are fans of all things Marvel, including comic books, video games, action figures, TV shows and above all else, movies. The rabid fan base that anxiously awaits anything and everything from Spiderman, to The Avengers, to Iron Man and now the second installment of Thor needs a way to engage with Marvel’s biggest events. Marvel’s site effectively leveraged CoveritLive to deliver real-time commentary, images, social content and so much more during the Thor: The Dark World red carpet premiere event. Read more…

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Case Study: Yahoo’s Fantasy Football experience

Check out what Yahoo Fantasy Sports is doing each and every week throughout the football season with its Fantasy Football Live implementation. CoveritLive integrates well into Yahoo’s dashboard experience, providing a moderated live chat and playing a key role in the dashboard by helping fantasy football enthusiasts with expert advice and important up-to-the-minute information.

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Grow Readership by hosting a regularly Scheduled Event

CoveritLive is invaluable for major event coverage and breaking news. But it's also an excellent tool for hosting regularly scheduled events such as daily and weekly discussion topics. Since your readers always know when to "tune in"-  a daily or weekly live event is a great way to build your readership and grow an online community. It also creates a unique online experience; ideal for covering a weekly TV show, scheduled game, 'ask the editor' segment or for generating discussion on local or trending topics.  Read More…

 

    

 

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