Tag Archives: MMA

CoveritLive Weekly: Top five social TV events (July 2-8)

By Spencer Kitley

After a month of June that saw the Euro 2012 Championship, control the weekly CoveritLive Social TV rankings, the torch was passed this week as three major sporting events claimed the top five spots in the ratings. The highly-anticipated UFC 148 pay-per-view event claimed the top two spots this week, while Formula One racing and tennis at Wimbledon captured the remaining positions. 

ESPN landed the top spot in this week’s rankings with its coverage of the mixed martial arts UFC 148 pay-per-view that featured a six-match card, including the middleweight championship bout between Anderson Silva and Chael Sonnen. Almost 115,000 viewers tuned into the live chat for the undercard matches and to see Silva successfully defend his title.
 
 
The UFC event also proved popular with Silva’s Brazilian countrymen with more than 50,000 viewers joining Yahoo! Brazil’s Social TV coverage of his TKO victory.
 
Finland’s Sanoma News nabbed the No. 3 position for its live coverage of the 2012 British Grand Prix Formula One race at England’s Sliverstone Circuit. More than 35,000 viewers joined the conversation during the race as Australia’s Mark Webber clinched the win, his second of the 2012 Formula One season.
 
Sports Illustrated notched the final two spots in the CiL weekly rankings with its coverage of semifinal and final tennis action at Wimbledon. In excess of 31,000 viewers were entertained by SI’s coverage of both, the Andy Murray/Jo-Wilfried Tsonga semifinal and the final between eventual champion Roger Federer and Murray. 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

 

#

Events

CoveritLive User

Viewers

1

UFC 148

ESPN

114,893

2

UFC 148

Yahoo Brazil

52,952

3

2012 British Grand Prix

Sanoma News

35,651

4

Wimbledon Semifinal: Murray vs. Tsonga

SI.com

31,583

5

Wimbledon Final: Federer vs. Murray

SI.com

31,554

 

CoveritLive Weekly: Top five social TV events (April 16-22)

 

Soccer and Hockey and MMA, Oh my! For the second straight week sports made a clean sweep of the top five spots on the weekly CoveritLive Social TV rankings with the soccer showdown between Chelsea and FC Barcelona claiming two spots in the ratings, the CBC returning to the top five for the second straight week with its Hockey Night coverage and ESPN topping the charts with its UFC 145 chat.
 
The growing popularity of mixed martial arts in America proved its strength in this week’s rankings. ESPN’s coverage of the much anticipated UFC 145 event buoyed by the light heavyweight championship bout between Jon Jones and Rashad Evans nabbed the No. 1 spot in the CiL ratings. Its MMA experts Brett Okamoto, Josh Gross, Chuck Mindenhall and Chad Dundas’ expert analysis of the pay-per-view event garnered more than 66,000 viewers. 
 
 
Chelsea’s 1-0 victory over Barcelona in the first leg of the Champions League semifinal proved to be a goal scorer in the world of Social TV, attracting in excess of 120,000 viewers to a pair of live chats. French broadcaster TF1 claimed the second position in the weekly rankings with just over 60,000 viewers, while the UK’s ITV nipped at their heels with just under 60,000 users in its event. 
 
Belgian pro soccer jumped into the rankings for the first time as Lalibre’s coverage of the Club Bruges vs. Anderlecht match entertained Jupiler League fans.
 
Canada’s CBC remained in the top five again this week with it live stream/live chat dashboard coverage of Hockey Night in Canada. The network attracted more than 85,000 viewers to its top two NHL Playoff First Round chats of the week to round out the top five and claim the sixth position as well.
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

UFC 145

ESPN

66,436

2

Chelsea vs. FC Barcelona (France)

TF1.fr

60,798

3

Live Champions League: Chelsea vs.Barcelona (UK)

ITV

59,651

4

Club Bruges vs. Anderlecht  (Belgian Jupiler League – Pro Soccer)

Lalibre

47,445

5

CBC’s Hockey Night in Canada NHL Playoffs First Round (4/19)

CBC

43,070

*

CBC’s Hockey Night in Canada NHL Playoffs First Round (4/22)

CBC

42,183