Tag Archives: MacLife

CoveritLive supports audience of 900,000 for Apple’s WWDC Keynote

By Spencer Kitley

On Monday, June 11 the collective eyes of almost 900,000 members of the technology-loving world were fixed squarely on computer screens, tablets and mobile devices as they used CoveritLive live blogs to follow every detail of Apple’s World Wide Developers Conference in San Francisco, Calif. 
 
Over 100 publishers and broadcasters, including Time Magazine, MacWorld, TechCrunch, Bild, The Street, MacLife, Terra’s Applesfera and the San Francisco Chronicle, used CoveritLive to live blog, and host reader comments and questions from the invitation-only event. 
 
Keynote Notables:
 
 CoveritLive supported an audience of almost 900,000 readers during Apple’s announcement of its newest hardware and software.
 
 German publisher, Bild’s live ticker blog of the WWDC keynote drew the largest audience of any event, capturing the attention of more than 193,000 readers.
 
The top 10 WWDC live blog events attracted an average of 76,000 readers per-event.
 
Readers that engaged in the top five WWDC events stayed in the event for an average duration of 39 minutes.
 
MacWorld and Yahoo! drew the second and third-highest reader totals respectively, combining to interact with more than 285,000 readers.

 

 
In a reflection of the international interest in Apple’s newest product updates, publications from countries around the world attended Apple’s event and offered live coverage of the news to their audiences back home. Terra, the largest Latin American online media company’s Applesfera site attracted the second-largest international audience, drawing almost 65,000 readers to its live blog, while German, Danish, Swedish, French and Italian publishers claimed places among the top 10.  
 
CoveritLive proved to be the preferred social solution for live blogs of all scopes and sizes during Apple’s WWDC event. The next time you need a real time live blogging, Social TV or chat event solution, try CoveritLive on for size and see why it is the answer for so many others.