The 2014 golf season is in full swing and beginning this weekend the first of the four majors kicks off at Augusta National. The Masters tourney is the first big opportunity of the season to engage with golf fans and viewers through CoveritLive real-time engagement experiences. CoveritLive live blogs, chats and socials streams coupled with LiveScores automated scoreboards allow broadcasters, publishers and golf bloggers around the world to interact with golf fans with ease as each tournament unfolds.
Social TV coverage of the 152nd playing of the British Open Championship buoyed the weekly CoveritLive Social TV rankings last week, with coverage of Ernie Els’ victory at Royal Lytham and St Annes claiming four of the top five spots. Golf.com, ESPN and the Golf Channel each landed places in the top five with their golf coverage, while ESPN claimed the only non-golf spot with its UFC 149 live event.
Sports Illustrated’s Golf.com claimed the top two positions in the weekly ratings with its live coverage of the first and second rounds of the Open Championship that entertained more than 43,000 viewers last Thursday and almost 35,000 viewers on Friday.
ESPN’s Social TV coverage of the second round of the Open landed the third spot in the weekly rankings after more than 27,000 viewers watched Brandt Snedeker charge to the front of the pack after 36 holes of action. The Worldwide Leader in Sports also claimed the fourth spot with its live coverage of the UFC 149 pay-per-view that was headlined by the Bantamweight title bout between Renan Barao and Urijah Faber.
The final entry in the weekly top five was the Golf Channel’s second round Open coverage. Jason Sobel and John Hawkins entertained just shy of 20,000 viewers in the network’s live chat during Friday’s action.
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
The 76th playing of The Masters golf tournament proved to be yet another great event for CoveritLive’s real-time events coverage. Here are a few highlights from the three largest CiL users during the four-day tourney.
Sports Illustrated’s Golf.com, ESPN and the Golf Channel were excellent outlets for CoveritLive blogs and Social TV coverage during all four rounds of The Masters as writers and experts shared their firsthand perspectives of the action.
•ESPN, Golf.com and the Golf Channel each hosted four rounds of events and attracted a total of more than 300,000 clicks*. Readers that clicked into an event followed the action an average of 49 minutes per-visit.
•The average duration of a chat view for ESPN users was the largest of the three, attracting viewers for more than 75 minutes per-visit.
•Golf.com attracted the largest audience of any of the 12 events to its opening round live blog, drawing 57,653 clicks*.
Golf.com’s experts Connell Barrett, Mick Rouse, Mike Walker and Rick Lipsey blogged during the four-day event and ESPN’s Michael Collins and Farrell Evans covered the tourney throughout the weekend in a chat dashboard that was displayed in the same window as the leaderboard. Jason Sobel and John Hawkins of the Golf Channel provided their live accounts for the duration of the event.
Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.
*The clicks metric is defined as a reader that actively clicks into a CoveritLive event.