Tag Archives: Golf

CoveritLive Blogs and LiveScores are a hole-in-one for Masters coverage

By Spencer Kitley

The 2014 golf season is in full swing and beginning this weekend the first of the four majors kicks off at Augusta National. The Masters tourney is the first big opportunity of the season to engage with golf fans and viewers through CoveritLive real-time engagement experiences. CoveritLive live blogs, chats and socials streams coupled with LiveScores automated scoreboards allow broadcasters, publishers and golf bloggers around the world to interact with golf fans with ease as each tournament unfolds.

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Sports Illustrated's Golf.com

CoveritLive Weekly: Top five Social TV events (Oct. 14-20, 2013)

Five American sporting events swept the top five spots last week in the CoveritLive weekly Social TV rankings. A pair of NFL game day implementations landed in the top five, while a specialty PGA event, collegiate football and live coverage of UFC 166 leapt into the fray.

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CoveritLive Weekly: Top five Social TV events (Aug. 5-11, 2013)

A variety of sporting events, including the start of the Bundesliga football season and the PGA Championship, filled out the weekly CoveritLive Social TV rankings. Bild.de’s immersive football experience, the Australian Football League’s live game coverage, NFL preseason action and Sports Illustrated Golf’s PGA Championship blog comprised the top five this week.

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Case Study: Sports Illustrated’s Golf.com

As you cover the 2013 British Open Championship, check out the success that Sports Illustrated's Golf.com has enjoyed with its live blog/second screen coverage of PGA tournaments around the globe. CoveritLive provides Golf with the means to deliver real-time updates and scores to golf fans, live from all of the sport's tourneys and major championships.

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CoveritLive Weekly: Top five Social TV events (June 10-16 & 17-23)

After a one-week hiatus, the CoveritLive weekly Social TV rankings are back with a double dose of headline second screen events. The previous week’s top five events were highlighted by US Open golf and Australian Football League coverage, while last week’s rankings were buoyed by the seventh game of the NBA finals and more Aussie Rules football.

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CoveritLive Weekly: Top five Social TV events (March 25-31)

The last week of March wrapped up with a host of marquee international events, including three Australian events that landed in the weekly CoveritLive Social TV top five. The Australian Football League claimed two spots, while Australian soccer, the Arnold Palmer Invitational golf tourney and a live chat accompanying a Greek newscast filled out the remaining spots.

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CoveritLive Weekly: Top five social TV events (July 16-22)

By Spencer Kitley

Social TV coverage of the 152nd playing of the British Open Championship buoyed the weekly CoveritLive Social TV rankings last week, with coverage of Ernie Els’ victory at Royal Lytham and St Annes claiming four of the top five spots. Golf.com, ESPN and the Golf Channel each landed places in the top five with their golf coverage, while ESPN claimed the only non-golf spot with its UFC 149 live event.

Sports Illustrated’s Golf.com claimed the top two positions in the weekly ratings with its live coverage of the first and second rounds of the Open Championship that entertained more than 43,000 viewers last Thursday and almost 35,000 viewers on Friday.

ESPN’s Social TV coverage of the second round of the Open landed the third spot in the weekly rankings after more than 27,000 viewers watched Brandt Snedeker charge to the front of the pack after 36 holes of action. The Worldwide Leader in Sports also claimed the fourth spot with its live coverage of the UFC 149 pay-per-view that was headlined by the Bantamweight title bout between Renan Barao and Urijah Faber.

The final entry in the weekly top five was the Golf Channel’s second round Open coverage. Jason Sobel and John Hawkins entertained just shy of 20,000 viewers in the network’s live chat during Friday’s action.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Events

CoveritLive User

Viewers

1

British Open Round 1 Live Blog

SI.com/Golf.com

43,429

2

British Open Round 2 Live Blog

SI.com/Golf.com

34,779

3

Open Championship Round 2

ESPN

27,227

4

UFC 149

ESPN

21,021

5

British Open Round 2 Live Chat

Golf Channel

18,239

 

CoveritLive Weekly: Top five social TV events (May7-13)

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A championship 44 years in the making captured the attention of many Social TV viewers last week, what many call the PGA’s fifth major also resonated well with CoveritLive users, but no event was bigger than Eurosport’s World Championship Snooker coverage as it captured the top spot in the weekly CoveritLive Social TV rankings. 

Droves of Snooker fans kept their eyes fixed to their computers, tablets and mobile devices last week as they watched and chatted live during Eurosport’s world championship coverage. Eurosport drew in excess of 400,000 viewers to its live chat that saw Ronnie O’Sullivan claim his fourth world title with an 18-11 win over Ali Carter at Sheffield’s Crucible Theatre.
 
After drawing almost 140,000 viewers to its Chelsea/Barcelona and Manchester City/Manchester United European football chats in the last two weeks, Norwegian newspaper VG once again landed in the CiL rankings this week. More than 140,000 viewers clicked into VG’s live Premier League chat over the weekend as Manchester City claimed its first Premier League title since 1968.
 
 
ESPN’s SoccerNet also shined in its coverage of European football with its Match Day Live chat coverage of the final day of Premier League action. Almost 50,000 viewers were entertained by Chris Murphy and James Dall’s live commentary throughout the day’s action.
 
The final two spots in the weekly Social TV rankings were claimed by Sports Illustrated’s Golf.com, which attracted almost 45,000 viewers as Charlie Hanger, Jeff Ritter, Mike Walker and Mick Rouse live blogged the first two rounds of the 2012 PGA Players Championship. 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

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Event

CoveritLive User

Viewers

1

World Championship Snooker

Eurosport UK

406,208

2

Chat with AP-Niko-Live football through Sunday (Premier League)

VG Multimedia

144,646

3

ESPN SoccerNet Premier League Match Day Live: Day of Destiny

ESPN

48,843

4

Players Championship: Round 1 Live Blog

SI.com

24,710

5

Players Championship: Round 2 Live Blog

SI.com

20,053

 
 

The Masters and CoveritLive: A fit as comfortable as the green jacket

The 76th playing of The Masters golf tournament proved to be yet another great event for CoveritLive’s real-time events coverage. Here are a few highlights from the three largest CiL users during the four-day tourney.

Sports Illustrated’s Golf.com, ESPN and the Golf Channel were excellent outlets for CoveritLive blogs and Social TV coverage during all four rounds of The Masters as writers and experts shared their firsthand perspectives of the action.
 
ESPN, Golf.com and the Golf Channel each hosted four rounds of events and attracted a total of more than 300,000 clicks*. Readers that clicked into an event followed the action an average of 49 minutes per-visit.
 
The average duration of a chat view for ESPN users was the largest of the three, attracting viewers for more than 75 minutes per-visit.
 
Golf.com attracted the largest audience of any of the 12 events to its opening round live blog, drawing 57,653 clicks*.
 
 
Golf.com’s experts Connell Barrett, Mick Rouse, Mike Walker and Rick Lipsey blogged during the four-day event and ESPN’s Michael Collins and Farrell Evans covered the tourney throughout the weekend in a chat dashboard that was displayed in the same window as the leaderboard. Jason Sobel and John Hawkins of the Golf Channel provided their live accounts for the duration of the event.
 
Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.
 
*The clicks metric is defined as a reader that actively clicks into a CoveritLive event.
 

CoveritLive Weekly: Top five social TV events (April 2-8)

In a week that saw a new NCAA Basketball champion crowned, a green jacket awarded and the commencement of another Major League Baseball season, sport was king in the realm of Social TV. Live blogging and social TV coverage of The Masters weighed heavily in the weekly CoveritLive Social TV rankings, earning two spots in the top five and nabbing six of the top 10 spots for the week.

Sitting atop the charts during the first week in April was Eurosport France’s live coverage of  the Rally of Portugal, which attracted more than 60,000 viewers as Norwegian driver Mads Ostberg claimed the fourth event of the 2012 World Rally Championships.

The largest Masters event came during the opening round when Sports Illustrated’s Golf.com drew almost 58,000 viewers to land in the No. 2 spot in this week’s rankings. ESPN’s live coverage of the first round also drew more than 50,000 viewers and grabbed the fifth position, as England’s Lee Westwood took the early lead at Augusta.

ESPN also earned the No. 3 position in the weekly ratings, as its marathon two-week countdown of the 500 best MLB players culminated with a 2.5-hour countdown chat to reveal its top 10 players of 2012. More than 57,000 viewers joined in to see if their favorite flame-thrower or slugger would take the top spot, but in the end it was Los Angeles Angels of Anaheim star Albert Pujols who claimed the crown.

The fourth ranked event of the week was the official race coverage of the 2012 XChanging Boat Race between the Universities of Oxford and Cambridge. Fourteen different television networks around the world carried the race live and almost 55,000 viewers joined the social coverage of the 158th-annual Boat Race as Cambridge notched an 80-76 victory.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Rally of Portugal (World Rally Championship Racing)

Eurosport.fr

60,292

2

The Masters Round 1 Live Blog

SI.com

57,653

3

ESPN 500 Live (Top 10 Players in MLB)

ESPN

57,563

4

2012 Xchanging Boat Race (Oxford vs. Cambridge)

Boat Race Ltd.

54,527

5

The Masters Round 1

ESPN

51,531