Tag Archives: Euro2012

CoveritLive and Euro2012 delight more than 12 million Social TV viewers in June

 

The month of June, illustrated the international power and appeal that the CoveritLive platform possesses as more than 12 million European football fans all over the globe engaged in Euro 2012 action through CoveritLive’s real-time Social TV coverage. 
 
German publisher, Bild proved to be a dominant force in Social TV and live blogging throughout the month-long tournament, providing wall-to-wall coverage with its 20 CiL events. Publishers and broadcasters from all over Europe, the United States and the rest of the world utilized CiL to cover the events and the following are the highlights of their coverage. 

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CoveritLive Weekly: Top five social TV events (June 25-July 1)

By Spencer Kitley

The last week of June closed in much the same fashion as every other week of the month, as coverage of Euro 2012 clung tightly to the top spots in the weekly CoveritLive Social TV rankings. For the first time in three weeks, the Euros did not sweep the rankings as coverage of the 2012 NBA Draft notched the final two spots in the top five.
 
German publisher, Bild finished out its strong run through Euro 2012 this week, claiming its fourth-consecutive top ranking and landing at least the top three spots for the third-straight week. Bild’s live coverage of the tournament’s second semifinal between Germany and Italy attracted an audience of almost 700,000 viewers and ranked third among all of Bild’s Euro events in June. Coverage of the first semifinal match between Spain and Portugal drew the second-largest viewership with more than 500,000 viewers, while the Euro final that pitted Spain against Italy entertained an audience of almost 436,000.
 
 
For the first time since the NBA Western Conference Finals in early June, the NBA once again cracked the top five this week, with ESPN’s coverage of the 2012 NBA Draft claiming the fourth spot. More than 300,000 viewers joined the event to watch four University of Kentucky underclassman selected in the first round of the draft. The NBA notched the fifth-biggest event of the week as its draft event on NBA.com attracted more than 90,000 basketball fans.
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

 

 

 

 

 

 

 

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6/25/12-7/1/12

CoveritLive User

Viewers

1

Euro 2012 Semifinal 2

Bild

690,550

2

Euro 2012 Semifinal 1

Bild

506,752

3

Euro 2012 Final

Bild

435,848

4

Daily Dime Live 2012 NBA Draft

ESPN

302,171

5

2012 NBA Draft

NBA

91,245

 

CoveritLive Weekly: Top five social TV events (June 18-24)

For the second consecutive week, German publisher, Bild dominated the weekly CoveritLive Social TV rankings with its coverage of Euro 2012. The Euros have stood tall throughout the month of June in the rankings with Bild earning the top spot in each of the last three weeks and sweeping each of the top six spots for two-straight weeks. 

Bild has attracted more than six million viewers to its 12 daily chats in the last two weeks, including more than 2.5 million viewers to this week’s chats. An average of 504,000 viewers per-event have joined the chats over the two-week span.
 
The German publisher’s top chat of the week was its Group B coverage that drew an audience of 630,000 for the championships’ third day that saw Portugal knock off Netherlands and Germany oust Denmark. Its live chat for Group D’s England vs. Ukraine match and Sweden vs. France also topped the half-million mark.
 
European football was not the only solid performer of the week as TSN, Canada’s leading English language sports channel, drew almost 50,000 viewers to its live blog coverage of the 2012 NHL Draft.
 
 
Finnish publisher, the Sanoma News, came close to the 50,000 viewer mark as well for its F1 racing coverage of the European Grand Prix in Valencia that saw Spain’s Fernando Alonso claim victory. The largest domestic Social TV event of the week was ESPN’s Daily Dime live chat for game five of the NBA Finals that drew an audience of almost 30,000 viewers. 
 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

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Event

CoveritLive User

Viewers

1

Euro 2012 Match Day 3 Group B (June 17)

Bild

630,896

2

Euro 2012 Match Day 3 Group D (June 19)

Bild

505,857

3

Euro 2012 Match Day 3 Group C (June 18)

Bild

489,598

4

Euro 2012 Quarterfinal 1 (June 21)

Bild

352,414

5

Euro 2012 Quarterfinal 2 (June 22)

Bild

347,812

6

Euro 2012 Quarterfinal 3 (June 23)

Bild

242,519

*

2012 NHL Draft Blog

TSN

48,172

*

F1 European Grand Prix

Sanoma News

46,565

*

Daily Dime: NBA Finals Game 5

ESPN

29,653

 

CoveritLive Weekly: Top five social TV events (June 11-17)

 

The last week in Social TV was blanketed by major sporting events that included the NBA Finals, The U.S. Open Golf Tournament and the NCAA Men’s College World Series, but no event was more prolific in the weekly CoveritLive Social TV rankings than Euro 2012. For the second straight week the Euros have ruled the rankings, with Bild posting a dominating performance by hosting the top six CiL Social TV events of the week.

The German publisher attracted almost 3.5 million viewers to its six daily chats last week and averaged 580,000 viewers per-event.

Bild’s top performing chat was its Group B coverage that followed Portugal’s win over Denmark and Germany’s triumph over Netherlands on June 13 that attracted almost one million viewers. It’s coverage of the first round of Group D action topped the 750,000 viewer mark and its second round coverage of Group D and C action each broke the half million tally.

Domestically, ESPN posted the top Social TV event with its live coverage of the opening round of the U.S. Open that drew almost 70,000 viewers. SI.com/Golf.com’s live coverage of the first round also performed well with more than 63,000 viewers. The WWE’s live chat during its No Way Out pay-per-view event on Sunday, June 18 entertained more than 64,000 viewers to rank second among domestic Social TV events.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

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Event

CoveritLive User

Viewers

1

Euro 2012 Match Day 2 Group B (June 13)

Bild

952,638

2

Euro 2012 Match Day 1 Group D (June 11)

Bild

754,016

3

Euro 2012 Match Day 2 Group D (June 15)

Bild

554,485

4

Euro 2012 Match Day 2 Group C (June 14)

Bild

509,460

5

Euro 2012 Match Day 3 Group A (June 16)

Bild

401,532

6

Euro 2012 Match Day 2 Group A (June 12)

Bild

306,025

*

ESPN US Open Round 1

ESPN

69,798

*

WWE No Way Out LIVE

WWE

64,048

*

US Open Round 1 Live Blog

SI.com/Golf.com

63,381

 

CoveritLive Weekly: Top five social TV events (June 4-10)

By Spencer Kitley

A confluence of major sporting events attracted and entertained television viewers by the millions last week and the popularity of those events laid the ground work for the most social CoveritLive week of the year. The first three days of UEFA Euro 2012 dominated the weekly CoveritLive Social TV rankings by claiming three of the top five spots, while the culmination of the NBA’s Western Conference Finals and the controversial outcome of the Manny Paquiao/Timothy Bradley boxing match helped push the viewing total of the top five events over 2.25 million viewers.

German publisher Bild achieved overwhelming success with its coverage of the first three days of UEFA Euro 2012, drawing an average of 440,000 viewers to each of its three chat events. Bild topped the CoveritLive charts with its coverage of the first day of Group C play as more than 590,000 viewers clicked into the chat for the match’s involving Spain, Italy, Ireland and Croatia. The Group A chat on the first day of play drew more than 434,000 viewers to notch the third spot, while Group B landed at No. 5 as more than 290,000 German fans kept up with their home team.
 
 
After seeing the young guns of the Oklahoma City Thunder fall in a two games to none hole to the San Antonio Spurs in the NBA Western Conference Finals, fans quickly ramped up their interest in the series last week as the Thunder battled back to close the series margin and stood on the verge of the NBA Finals in Game 6. In excess of 500,000 viewers chatted along during the final game of the series and witnessed a changing of the guard in the Western Conference as the young Thunder eliminated the aging Spurs. 
 
 
ESPN’s coverage of the 12-round, pay-per-view WBO Welterweight title fight drew more than 400,000 viewers, totaling 100,000 more viewers than May’s Mayweather/Cotto fight. Additionally, more than 200,000 participants tuned in Yahoo’s live chat to watch the match that ended in a controversial split decision.
 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

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Event

CoveritLive User

Viewers

1

Euro 2012 Match Day 1 Group C (June 10) [Spain, Italy, Ireland, Croatia]

Bild

591,549

2

Spurs vs. Thunder (Western Conference Finals Game 6)

NBA

519,650

3

Euro 2012 Match Day 1 Group A  (June 8) [Poland, Greece, Russia, Czech Republic]

Bild

434,517

4

ESPN’s coverage of Pacquiao vs. Bradley

ESPN

416,174

5

Euro 2012 Match Day 1 Group B  (June 9) [Netherlands, Denmark, Germany, Portugal]

Bild

292,376

*

Pacquiao-Bradley Live Chat & Analysis

Yahoo!

203,812

*

MLB Draft Live

ESPN

165,105