Tag Archives: clicks

Announcing improved CoveritLive usage plans

Since introducing CoveritLive self-service plans in June 2012 we have prided ourselves on giving our users a wealth of usage options that provide flexibility, are simple to use and provide our customers with the best live experiences tool set on the market, all for a reasonable price. Two years later we are pleased to announce further enhancements to our existing offerings.

What’s New?

  • As of July 1, we are updating the free Trial Plan from 100 clicks to 200 clicks per-month. Continue reading

Adjustments to click tracking coming June 1

In recent months, the CoveritLive team has been analyzing how the overall use of CoveritLive has evolved and how that relates to the data we record for engaged viewers or “clicks.” During this process, we uncovered cases where our method of tracking was understating the number of live engaged readers. To rectify this, we have tested some adjustments and decided to tweak the tracking and reporting of clicks in certain scenarios. Continue reading

Tweaks to Click Tracking Coming June 1st

Over the past few months, we have been analyzing how use of CoveritLive has evolved and how that relates to the data we record for engaged viewers or “clicks.” In the process, we uncovered cases where our method of tracking was understating the number of live engaged readers. To rectify this, we have tested some adjustments and decided to tweak the tracking and reporting of clicks in certain situations.

On June 1st, we will update how we track and report clicks for Events and Tickers that do not include a Title Page. With the change, we will start counting a view as a click once the user has been on a page receiving updates for three (3) minutes or longer and has not already engaged with the Event or Ticker.

Continue reading

The Masters and CoveritLive: A fit as comfortable as the green jacket

The 76th playing of The Masters golf tournament proved to be yet another great event for CoveritLive’s real-time events coverage. Here are a few highlights from the three largest CiL users during the four-day tourney.

Sports Illustrated’s Golf.com, ESPN and the Golf Channel were excellent outlets for CoveritLive blogs and Social TV coverage during all four rounds of The Masters as writers and experts shared their firsthand perspectives of the action.
 
ESPN, Golf.com and the Golf Channel each hosted four rounds of events and attracted a total of more than 300,000 clicks*. Readers that clicked into an event followed the action an average of 49 minutes per-visit.
 
The average duration of a chat view for ESPN users was the largest of the three, attracting viewers for more than 75 minutes per-visit.
 
Golf.com attracted the largest audience of any of the 12 events to its opening round live blog, drawing 57,653 clicks*.
 
 
Golf.com’s experts Connell Barrett, Mick Rouse, Mike Walker and Rick Lipsey blogged during the four-day event and ESPN’s Michael Collins and Farrell Evans covered the tourney throughout the weekend in a chat dashboard that was displayed in the same window as the leaderboard. Jason Sobel and John Hawkins of the Golf Channel provided their live accounts for the duration of the event.
 
Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.
 
*The clicks metric is defined as a reader that actively clicks into a CoveritLive event.