The UEFA Champions League is one of the most prestigious European football tournaments in the world and the most prestigious club competition. The final of the tourney is the most watched annual sporting event worldwide, but the Social TV buzz is already stirring around the globe. The feverish interest showed during the semifinals and was particularly strong during the second leg of the semifinal between Chelsea FC and FC Barcelona, last week.
More than 500,000 viewers joined live CoveritLive chats as Chelsea pulled off one of the unlikeliest comebacks in Champions League history with its 2-2 draw against Barcelona on Tuesday. Over 40 news outlets, broadcasters and web sites provided a live engagement Social TV experience during the match that sent the London club into the final, 3-2, on aggregate and eliminated the defending champion.
The top five Chelsea FC and FC Barcelona Social TV events drew more than 328,000 viewers to their events to average almost 66,000 viewers per-event.
Swedish publisher Aftonbladet attracted the largest audience to its Champions chat, drawing almost 110,000 viewers. Norwegian newspaper VG garnered nearly 75,000 viewers to its chat to just edge French broadcaster TF1, which drew almost 73,000 to its event.
Champions League socialization was not relegated to Europe, as Yahoo Deportes in Mexico attracted in excess of 28,000 viewers to its event and domestic leaders SI.com and ESPN drew a total of more than 30,000 to their chat experiences. The global social trend extended to South America as well, with Yahoo Brazil captivating more than 15,000 users.
Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.