By Spencer Kitley
Last month, United States broadcaster, PBS aired a special Frontline broadcast about the grueling Syrian civil war called, “Syria Behind the Lines.” Following the broadcast, Time Magazine’s Syrian war chronicler, Rania Abouzeid joined filmmaker Olly Lambert and Syria Deeply co-founder Lara Setrakian in a live CoveritLive Q&A that was syndicated across PBS and Time’s web sites.
The live chat session allowed readers to submit questions in advance of the film’s screening, during the broadcast and during the post-broadcast event. CoveritLive’s robust moderation feature set provided the collaborative team the ability to seamlessly select the best questions and pass them along to their experts for quick and insightful responses. The EventStudio’s tagging functionality allowed the event producer to easily assign submitted questions to the appropriate expert for expedited response.
In addition to the intuitive moderation tools, CoveritLive also helped PBS and Time to engage with the larger audience through polls. CiL’s quick polls provided producers the ability to pose questions, such as, “Did watching ‘Syria Behind the Lines’ change your view of the conflict?” or “About how many people have died in the Syrian war?” These interactive questions allowed readers to participate in the event, while they waited to have their questions answered by the experts.
The syndication offered by Time and PBS presented an excellent educational opportunity to all readers, by delivering a fully-interactive experience in an effort to appeal to multiple audiences and demographics. The next time you and your affiliated publishers or broadcasters run a real-time event, don’t forget to utilize CiL’s easily syndicated capabilities to share your event across several sites concurrently.