CoveritLive Weekly: Top five social TV Olympic events (July 23-29)

By Spencer Kitley

The opening weekend of the 2012 London Olympic Games attracted large television audiences around the world and many of those viewers got social with CoveritLive as they watched. Yahoo’s live coverage of the opening ceremonies in the United States landed on the weekly CoveritLive Social TV rankings last week, along with the CBC and France 24’s coverage.

Yahoo! in the U.S. pulled double-duty with its live coverage of the Games’ opening ceremonies, attracting more than 100,000 viewers to its live blog of the event and then drawing almost 70,000 viewers to its tape-delayed primetime coverage of the ceremonies when they were televised in the U.S.

The second-ranked event of the week was Yahoo! China’s social TV coverage of the USA Men’s Basketball opening round game against France. More than 100,000 viewers joined the conversation as Kevin Durant powered Team USA to a convincing 98-71 victory.

Canadian broadcaster, the CBC grabbed the No. 4 spot in the weekly Social TV rankings with its coverage of the opening ceremony that entertained almost 53,000 viewers. French broadcaster, France 24 shined as well, drawing more than 41,000 to its CoveritLive chat during the opening ceremony to claim the fifth position for the week.

CoveritLive’s scalability and international compatibility make it the best option for engaging Social TV viewers as they watch the Olympics or their favorite television program.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.



CoveritLive Event

CoveritLive User



2012 Olympics Opening Ceremony

Yahoo US



2012 Olympics Basketball – USA (7/29)

Yahoo China



2012 Olympics Opening Ceremony Telecast

Yahoo US



2012 London Olympics Opening Ceremony




2012 Olympics Opening Ceremony

France 24



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About Spencer Kitley

Spencer Kitley has been with CoveritLive since Feb. 2012 and currently serves as the product's Customer Success Manager. He works with all of CoveritLive's customers to share best practices and help users utilize CiL's newest features. In addition to his work with customers, he heads CiL's social media, manages the platform's blog, develops external communication media and supports the CiL sales team with a number of marketing and communications efforts. Twitter: Google+ (CoveritLive): Google+ (Spencer.Kitley):