CoveritLive Weekly: Top five social TV events (May 28-June 3)

By Spencer Kitley

Last week, as the NBA Playoffs rolled full-force ahead into a pair of highly-competitive and exciting Conference Finals series, the social media buzz around the events reached a fevered pitch. In addition to the enthusiasm around the NBA action, a pair of international football matches nabbed key spots on the weekly CoveritLive Social TV rankings, while the premier of a popular Brazilian reality TV show proved popular as well.

In Norway, many European football fans spent their Pentecost Monday holiday watching their favorite team and joining the conversation about the games online. Norwegian publisher VG landed on the list for the fourth time in the last five weeks as more than 61,000 viewers joined its live match day chat to rank atop the rankings

The Brazilian reality TV series, A Fazenda (The Farm), debuted its fifth season last week and drew a considerable social TV audience as well. Almost 52,000 viewers chatted along on humor site Kibe Loco as they were introduced to the cast of celebrities that will live together in a Survivor-style game on a farm this summer.

Yahoo Mexico’s coverage of the 2012 Esperanzas Toulon (Hopes of Toulon) attracted a crowd of more than 27,000 to its live chat during the Holanda vs. Mexico football match.

NBA.com has launched a new social TV experience for the Eastern and Western Conference Finals, allowing fans to watch a side-by-side CoveritLive Twitter feed of both teams within each game’s dashboard.  A group of relevant Twitter feeds for each team has been pulled together using CoveritLive’s Twitter enhancements. This allows the NBA to only pull the most engaging info into the event. The Miami Heat’s CiL event drew more than 24,000 viewers during the first game of the Eastern Conference Finals to claim the fourth spot in this week’s rankings.

That same night, ESPN’s Daily Dime Live, chat event attracted almost 24,000 viewers into its second screen experience as the Heat defeated the Celtics 115-111 to take a 1-0 series lead.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Chat with AP-NikoLIVE on Pentecost football

VG Multimedia

61,310

2

The Farm 5 – live debut!

Kibe Loco

51,726

3

Esperanzas Toulon: Holanda vs. México (Soccer)

Yahoo!

27,529

4

NBA Miami Heat Twitter Feed (5/30)

NBA

24,177

5

Daily Dime Live (5/30)

ESPN

23,892

 
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About Spencer Kitley

Spencer Kitley has been with CoveritLive since Feb. 2012 and currently serves as the product's Customer Success Manager. He works with all of CoveritLive's customers to share best practices and help users utilize CiL's newest features. In addition to his work with customers, he heads CiL's social media, manages the platform's blog, develops external communication media and supports the CiL sales team with a number of marketing and communications efforts. Twitter: https://twitter.com/CoveritLive Google+ (CoveritLive): https://plus.google.com/117923377117847438665/ Google+ (Spencer.Kitley): https://profiles.google.com/103775815387373422461/