CoveritLive Weekly: Top five social TV events (June 4-10)

By Spencer Kitley

A confluence of major sporting events attracted and entertained television viewers by the millions last week and the popularity of those events laid the ground work for the most social CoveritLive week of the year. The first three days of UEFA Euro 2012 dominated the weekly CoveritLive Social TV rankings by claiming three of the top five spots, while the culmination of the NBA’s Western Conference Finals and the controversial outcome of the Manny Paquiao/Timothy Bradley boxing match helped push the viewing total of the top five events over 2.25 million viewers.

German publisher Bild achieved overwhelming success with its coverage of the first three days of UEFA Euro 2012, drawing an average of 440,000 viewers to each of its three chat events. Bild topped the CoveritLive charts with its coverage of the first day of Group C play as more than 590,000 viewers clicked into the chat for the match’s involving Spain, Italy, Ireland and Croatia. The Group A chat on the first day of play drew more than 434,000 viewers to notch the third spot, while Group B landed at No. 5 as more than 290,000 German fans kept up with their home team.
 
 
After seeing the young guns of the Oklahoma City Thunder fall in a two games to none hole to the San Antonio Spurs in the NBA Western Conference Finals, fans quickly ramped up their interest in the series last week as the Thunder battled back to close the series margin and stood on the verge of the NBA Finals in Game 6. In excess of 500,000 viewers chatted along during the final game of the series and witnessed a changing of the guard in the Western Conference as the young Thunder eliminated the aging Spurs. 
 
 
ESPN’s coverage of the 12-round, pay-per-view WBO Welterweight title fight drew more than 400,000 viewers, totaling 100,000 more viewers than May’s Mayweather/Cotto fight. Additionally, more than 200,000 participants tuned in Yahoo’s live chat to watch the match that ended in a controversial split decision.
 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

Euro 2012 Match Day 1 Group C (June 10) [Spain, Italy, Ireland, Croatia]

Bild

591,549

2

Spurs vs. Thunder (Western Conference Finals Game 6)

NBA

519,650

3

Euro 2012 Match Day 1 Group A  (June 8) [Poland, Greece, Russia, Czech Republic]

Bild

434,517

4

ESPN’s coverage of Pacquiao vs. Bradley

ESPN

416,174

5

Euro 2012 Match Day 1 Group B  (June 9) [Netherlands, Denmark, Germany, Portugal]

Bild

292,376

*

Pacquiao-Bradley Live Chat & Analysis

Yahoo!

203,812

*

MLB Draft Live

ESPN

165,105

 
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About Spencer Kitley

Spencer Kitley has been with CoveritLive since Feb. 2012 and currently serves as the product's Customer Success Manager. He works with all of CoveritLive's customers to share best practices and help users utilize CiL's newest features. In addition to his work with customers, he heads CiL's social media, manages the platform's blog, develops external communication media and supports the CiL sales team with a number of marketing and communications efforts. Twitter: https://twitter.com/CoveritLive Google+ (CoveritLive): https://plus.google.com/117923377117847438665/ Google+ (Spencer.Kitley): https://profiles.google.com/103775815387373422461/