CoveritLive Weekly: Top five Social TV events (June 24-30)

By Spencer Kitley

The final week of June proved to be a very big week for CoveritLive and Yahoo’s Live Chats during the George Zimmerman murder trial dominated the weekly Social TV rankings. Yahoo News produced five of the top seven Social TV events for the week, while the Australian Football League claimed one spot in the top five and Yahoo Sports’ NBA Draft coverage landed just outside of the top five.

The murder trial of George Zimmerman in Sanford, Fla. has grabbed the attention of American’s as Zimmerman stands trial for the fatal shooting of 17-year old Trayvon Martin in February 2012. Yahoo News’ Jason Sickles has consistently provided compelling live blog coverage of the trial that accompanies a live video feed. Last Wednesday and Thursday (June 26-27), the blog attracted an audience of more than 530,000 viewers. The news leader also claimed the third and fourth positions for the week with its live coverage of the first two days of the trial.

The Australian Football League’s AFL.com captured the fifth and final position, landing a place in the Social TV ratings for the fifth consecutive week. The league engaged with almost 96,000 viewers during its Live Saturday Football chat, marking its largest event during its five-week run.

*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

Rk.

Event

CoveritLive User

Viewers

1

George Zimmerman Murder Trial Live Video & Chat (6/26)

Yahoo

297,896

2

George Zimmerman Murder Trial Live Video & Chat (6/27)

Yahoo

234,866

3

George Zimmerman Murder Trial Live Video & Chat (6/24)

Yahoo

134,084

4

George Zimmerman Murder Trial Live Video & Chat (6/25)

Yahoo

99,285

5

Live Saturday Football

AFL.com

95,814

*

Yahoo NBA Draft Tracker

Yahoo

89,490

*

George Zimmerman Murder Trial Live Video & Chat (6/28)

Yahoo

76,881

Tags: , , , , , , , , , .

About Spencer Kitley

Spencer Kitley has been with CoveritLive since Feb. 2012 and currently serves as the product's Customer Success Manager. He works with all of CoveritLive's customers to share best practices and help users utilize CiL's newest features. In addition to his work with customers, he heads CiL's social media, manages the platform's blog, develops external communication media and supports the CiL sales team with a number of marketing and communications efforts. Twitter: https://twitter.com/CoveritLive Google+ (CoveritLive): https://plus.google.com/117923377117847438665/ Google+ (Spencer.Kitley): https://profiles.google.com/103775815387373422461/