CoveritLive Weekly: Top five Social TV events (Jan. 14-20)

By Spencer Kitley

This week’s edition of the CoveritLive weekly Social TV rankings has a variety of international flair, showcasing many of the world’s biggest events. The ratings feature live coverage of the Monte Carlo rally race, the start of the National Hockey League season, Oprah Winfrey’s revealing interview with Lance Armstrong, Australian Open tennis action and the NFL Playoffs.

Topping the charts was Eurosport’s live coverage of the Monte Carlo Rally, the first event of the 2013 World Rally Championship season. An audience of more than 112,000 viewers joined the conversation during the race as France’s Sebastien Loeb claimed victory.

The return of the NHL helped Canadian broadcaster, CBC land in the No. 2 position with its Hockey Night in Canada Social TV experience. In excess of 58,000 viewers got social during the opening weekend live event to chat along as they enjoyed the action.

Australia’s News.com.au claimed the third spot with its live chat during American cyclist Lance Armstrong’s tell-all interview with Oprah. Almost 40,000 viewers chatted along as Armstrong admitted to having used performance enhancing drugs during his cycling career.

News.com.au owned the fourth position as well with its live coverage of Roger Federer’s victory over Bernard Tomic in third round action at the Australian Open that entertained almost 35,000 viewers.

The NFL’s San Francisco 49ers clinched the fifth and final spot in the weekly ratings with their game day live blog of the NFC Championship game. More than 32,000 49ers fans joined the discussion on Sunday as the team rallied to oust the Atlanta Falcons.

*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

#

Event

CoveritLive User

Viewers

1

Monte Carlo Rally

Eurosport

112,580

2

CBC’s Hockey Night in Canada Interactive Chat

CBC

58,180

3

Live: Oprah Interviews Lance

News.com.au

37,778

4

Australian Open Tennis: Tomic vs. Federer

News.com.au

34,743

5

Live Blog: NFC Championship Game

NFL (49ers)

32,879

 

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About Spencer Kitley

Spencer Kitley has been with CoveritLive since Feb. 2012 and currently serves as the product's Customer Success Manager. He works with all of CoveritLive's customers to share best practices and help users utilize CiL's newest features. In addition to his work with customers, he heads CiL's social media, manages the platform's blog, develops external communication media and supports the CiL sales team with a number of marketing and communications efforts. Twitter: https://twitter.com/CoveritLive Google+ (CoveritLive): https://plus.google.com/117923377117847438665/ Google+ (Spencer.Kitley): https://profiles.google.com/103775815387373422461/