By Spencer Kitley
Monday, June 10 marked a bit of a tech Super Bowl in California as tech giant Apple held its keynote at the World Wide Developers Conference and companies including Microsoft, Electronic Arts and Sony made major announcements at the Electronic Entertainment Expo (E3). More than 750,000 technophiles trained their eyes on their computers, tablets and mobile devices as they followed CoveritLive live blogs for all of the day’s biggest announcements at WWDC and E3.
Publishers and broadcasters, including Bild.de, Yahoo!, MacWorld, Aftonbladet, LeMonde and TechnoBuffalo hosted in excess of 200 live blogs during Monday’s series of tech releases to inform the masses, while responding to reader comments and questions.
• CoveritLive supported an audience of almost 750,000 readers during the WWDC and E3 announcements.
• German publisher, Bild’s live blog of the WWDC keynote drew the largest audience of any event, informing more than 290,000 readers.
• The top five WWDC live blog events attracted an average of 96,000 readers per-event, while E3’s top four events engaged with an average of 25,000 readers.
• Readers that engaged in the top five WWDC events stayed in the event for an average duration of 39 minutes. MacWorld readers topped the charts, engaging with the live blog an average of 58 minutes per-visit.
• Yahoo! and MacWorld drew the second and third-highest reader totals respectively, combining to interact with more than 141,000 readers.
In a reflection of the international interest in the newest product updates, publications from countries around the world attended WWDC and E3 and offered live coverage of the news to their audiences back home. Bild drew the largest audience with its events drawing a combined 350,000 readers to its live blog, while German, Swedish, French and Italian publishers claimed places among the top 10.
CoveritLive proved to be the preferred social solution for live blogs of all scopes and sizes during both the Apple WWDC event and E3. The next time you need a real time live blogging, Social TV or chat event solution, take CoveritLive for a spin and see why it is the answer for so many others.