At the Interactive Advertising Bureau’s (IAB) recent Digital Content NewFronts conference there were several big announcements including the Wall Street Journal introducing a new digital video hub during its NewFronts presentation. The WSJ’s announcement was headlined by the fantastic CoveritLive LiveContentWall that was deployed by Storyful during the conference.
The CoveritLive powered experience delivered Storyful’s own curated feed of social, photo and video content that was fed to the LiveContentWall through a combination of the EventStudio and the CiL API. The multi-column live experience was then projected on the wall of the conference for all of the attendees engage with and view. Storyful identifies emerging stories throughout social media and verifies the sources.