In a year that has seen many CoveritLive experiences shine bright, the NFL Draft proved to be one of the brightest stars of 2014 to-date. In this week’s special NFL Draft edition of the weekly CoveritLive Social TV rankings, the draft put up stats as impressive as those that Jadeveon Clowney, Blake Bortles and Sammy Watkins posted in their decorated collegiate careers.
The three-day event attracted coverage from NFL.com, NFL team sites, broadcasters, news organizations and fan sites. In total, just over 100 CiL experiences were hosted as 1.5 million viewers joined the social experiences to learn which players landed on their favorite teams.
Viewers that participated in the draft’s top-three live experiences engaged with the page for an average of 45 minutes per-visit.
CoveritLive was deployed in a number of implementations, including live chats with experts, live blogs with columnists, LiveContentWalls displaying social content and streaming tickers of curated social media posts.
NFL.com led the way among CoveritLive users, attracting one million viewers to its live experience, while Yahoo Sports’ notched the second and third largest experiences with its coverage of the first two days of the draft.
During the three days of the draft, the NFL’s home page, along with more than half of its team sites leveraged CoveritLive to allow fans an opportunity to discuss draft prospects, provide draft pick critiques and ask questions.
The next time you are covering a large sporting event or small company announcement, try out CoveritLive as you build your multi-platform social stream, second screen or live blog strategy.