Monthly Archives: August 2014

Case Study: Dermablend

L’Oreal’s Dermablend products are the No. 1 dermatologist recommended camouflage line in the United States. The brand has numerous success stories of users utilizing Dermablend to cover birthmarks, tattoos, scars, pigmentation and post-surgical scars. The Dermablend team recently decided that as part of a larger campaign they wanted to provide a means for loyal users to share their thoughts, photos and videos socially. Not only could this create an opportunity for users to share, but it also created a learning center where others could see what’s working well for others and what products they are using to achieve their successes. Continue reading

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CoveritLive: July 2014 in review

The month of July saw CoveritLive audiences engage with a wide variety of different experiences and this installment’s infographic presentation explores July’s experiences that were highlighted by the World Cup, former President of France Nicolas Sarkozy’s arrest, NBA free agency, coverage of airplane crash disasters, the British Open golf tournament and more. Here is a look at key data and highlights from the top events of the month. Continue reading