In recent months, the CoveritLive team has been analyzing how the overall use of CoveritLive has evolved and how that relates to the data we record for engaged viewers or “clicks.” During this process, we uncovered cases where our method of tracking was understating the number of live engaged readers. To rectify this, we have tested some adjustments and decided to tweak the tracking and reporting of clicks in certain scenarios. Continue reading
As you prepare to live blog the upcoming keynote and product announcements from Apple’s Worldwide Developers Conference (WWDC), CoveritLive has all of the tools necessary to make your experience a great success. Below are a few best practices and tips to utilize on Monday, June 2 when Apple announces its next big thing.
At the Interactive Advertising Bureau’s (IAB) recent Digital Content NewFronts conference there were several big announcements including the Wall Street Journal introducing a new digital video hub during its NewFronts presentation. The WSJ’s announcement was headlined by the fantastic CoveritLive LiveContentWall that was deployed by Storyful during the conference. Continue reading
LiveContentWalls (LCWs) make it easy to create a live event. Curate social content from Twitter, Instagram, Facebook, YouTube and other social media, and publish along with your own original comments and images. All LCW posts are displayed instantly in a tiled wall format similar to those seen on Pinterest and other social sites.
In a year that has seen many CoveritLive experiences shine bright, the NFL Draft proved to be one of the brightest stars of 2014 to-date. In this week’s special NFL Draft edition of the weekly CoveritLive Social TV rankings, the draft put up stats as impressive as those that Jadeveon Clowney, Blake Bortles and Sammy Watkins posted in their decorated collegiate careers.
The three-day event attracted coverage from NFL.com, NFL team sites, broadcasters, news organizations and fan sites. In total, just over 100 CiL experiences were hosted as 1.5 million viewers joined the social experiences to learn which players landed on their favorite teams.
Viewers that participated in the draft’s top-three live experiences engaged with the page for an average of 45 minutes per-visit.
In CoveritLive’s most recent update in April, the CiL team added a very unique and valuable tool to the already robust EventStudio. The Insert feature allows Producers to insert new content into a CoveritLive experience, allowing a post to be added earlier in the timeline.
The new Insert feature is useful if there is a media item or social post that the user would like to insert at a specific point in in an event stream. Inserted content appears in real-time and the Insert feature is available to all Writers and Producers.
The month of April saw CoveritLive interact with a wide variety of experiences and this installment’s infographic presentation explores April’s events that were highlighted by conversation’s around French Prime Minister Manuel Valls’ policies, the Boston Marathon, movie premieres, a boxing title bout and more. Here is a peek at key data and highlights from the top events of the month.
By Spencer Kitley
The 2014 golf season is in full swing and beginning this weekend the first of the four majors kicks off at Augusta National. The Masters tourney is the first big opportunity of the season to engage with golf fans and viewers through CoveritLive real-time engagement experiences. CoveritLive live blogs, chats and socials streams coupled with LiveScores automated scoreboards allow broadcasters, publishers and golf bloggers around the world to interact with golf fans with ease as each tournament unfolds.