Monthly Archives: October 2012

CoveritLive informs and educates in the midst of Hurricane Sandy disaster

By Spencer Kitley

As Hurricane Sandy has wreaked havoc on much of the northeastern United States, CoveritLive has been the conduit that has allowed many storm followers access to live up-to-date coverage throughout the storm. During the storm more than five million readers in the United States and around the world, clicked into CiL live blogs for storm tracking, flooding, power-outage and evacuation information.

Yahoo News, Weather.com, Aftonbladet and LeMonde were excellent outlets for CoveritLive blogs during Hurricane Sandy as contributors shared information and provided perspective of the situation as it developed.

• Yahoo News and Weather.com attracted more than four million viewers to their live blogs during the storm, with Yahoo News’ The Lookout blog educating almost 2.6 million people with its coverage that anchored the Yahoo home page for multiple days.

• Live blog coverage of the storm spanned outside the United States as well, with Canadian, Swedish, French, Norwegian and many other publishers using CiL to track the hurricane.

*The clicks metric is defined as a reader that actively clicks into a CoveritLive event.

CoveritLive Weekly: Top five social TV events (Oct. 22-28)

By Spencer Kitley

The CoveritLive Social TV weekly rankings return this week after a one week hiatus, but once again Yahoo’s Presidential debate coverage and the NFL’s Thursday Night Football top the charts.

Yahoo’s coverage of the second and third presidential debates has topped the Social TV charts in each of the last two weeks after the news provider’s coverage of the vice presidential debate claimed the second spot three weeks ago. Yahoo topped the charts this week as almost 200,000 viewers joined the conversation as President Barack Obama and Republican presidential candidate Mitt Romney squared off in their third and final debate.

The NFL remained in the top three for the seventh consecutive week with its Thursday Night Football Social TV dashboard. More than 52,000 viewers got social during the Tampa Bay Buccaneers surprising 36-17 victory over the Minnesota Vikings.

The third spot in the weekly CiL countdown was claimed by the WWE’s live coverage of its Hell in a Cell pay-per-view event. Almost 53,000 viewers joined the live chat on WWE.com as champion CM Punk retained his title in controversial decision against Ryback.

For the third time this season the Chicago Bears landed among the top five Social TV events for the week as they narrowly pulled out a 23-22 victory against the Carolina Panthers. The event landed the No. 4 position as more than 38,000 viewers joined the conversation as Robbie Gould helped the Bears push their record to 6-1 with his game-winning field goal.

Finland’s Sanoma News nabbed the fifth spot in the ratings with its coverage of the F1 Indian Grand Prix, providing live perspective as defending world champion Sebastian Vettel cruised to his fourth consecutive win and extended his lead in this year’s title race. The Finnish news provider drew an audience of almost 33,000 for the 17th event of the F1 season.

*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

#

10/22/12-10/28/12

CoveritLive User

Viewers

1

Obama/Romney Presidential Debate

Yahoo

195,539

2

NFL Thursday Night Football: Buccaneers vs. Vikings

NFL

52,784

3

WWE Hell in a Cell

WWE

52,679

4

NFL: Chicago Bears vs. Carolina Panthers

NFL (Chicago Bears)

38,668

5

Indian Grand Prix

Sanoma News

32,847

 

CoveritLive Guide to Media Library

By Spencer Kitley

As reader’s appetites for consumption and engagement grow so to should your strategy for interaction and entertainment within your CoveritLive events. One thing that separates CoveritLive from all other real-time platforms is how simple it is to add video, images, audio clips and even your own polls and gaming into your live event.

Users can load items into their personal Media Library ahead of time or upload on the fly using the Media Uploader. Everything is formatted to play within the viewer window making it simple for the event producer to integrate multimedia elements into the real-time event.

If the user knows there are video or audio clips, photos or polls that are needed in advance of the event it is highly-recommended that they are set up prior to the start of the event in the Media library.

Below are five tips for managing your Media Library prior to and during your next event.

1.       Click on the ‘My Account’ tab and save images, audio or video files into your ‘Media Library’ under the corresponding directory. (Do this before you launch your live event). You can also choose to update the image name and add a caption or notes.

2.       If you are involved in hosting an event that necessitates live photos and video you can upload those items live and on the fly. During your live event, open your ‘Media Library’ and double-click the image, video or audio file. The uploaded item will instantly appear for your readers in the viewer window. If the image is large, the image will auto-resize to fit in your viewer window and readers can always click the “Expand” link to view the image at full size.

3.       Engage your readers by using CoveritLive’s polls that allow readers to interact by answering questions and weigh their opinions against those of other readers. Polling questions are a great way to keep readers engaged during live events and CoveritLive makes it quick and easy to use. Polls can be constructed and saved prior to the event beginning or they can be created and deployed on the fly during the event. Before the event begins, access polls by entering the Polls/Interactive tab and naming, creating and saving your poll. To create a poll during an event, select Quick Polls, enter your answer choices and publish.

4.       Enhance your live event with videos from YouTube. Users can preload all of their YouTube links into the Media Library in advance of the event. If the user desires to add the links manually, he/she should bookmark all the YouTube pages they want to use or copy and paste all of the embed codes into a document for easy insertion into the event. During the event, users can simply open the Twitter & Video tab in the console and paste the video embed code that was generated on YouTube’s web site into the box that is showing within the tab. Once the user clicks to publish the video it will instantly play for all readers in the viewer window.

5.       Want to create an all-encompassing multimedia live experience? Setup a CoveritLive event to run concurrently with your live streaming video. Execution of this synchronization is easily executed by opening the Twitter & Video tab, copying the embed code for your video from the appropriate live video web site (UStream, Livestream, Qik) and pasting the code into the corresponding box. Once the user clicks publish, the live video will instantly play for readers in a small window right next to the viewer window.

The Media Library can be an important and highly-effective component of your live event strategy. The combination of engaging commentary and different elements of multimedia will build a strong interactive experience for your entire audience. 

CoveritLive Weekly: Top five social TV events (Oct. 8-15)

By Spencer Kitley

It took a man falling from space and a heated vice presidential debate to knock the NFL from the top two spots for the first time in four weeks as two monster events gave the weekly CoveritLive Social TV rankings a new look at the top of the chart.   

Swedish publisher, Aftonbladet grabbed the top spot in the weekly rankings with its coverage of Austrian skydiver and daredevil, Felix Baumgartner’s world skydiving record. In excess of 280,000 viewers tuned in to watch Baumgartner’ 128,000-foot jump from the stratosphere.

The No. 2 position in this week’s rankings went to Yahoo News for its Social TV coverage of the 2012 United States Vice Presidential debate. The war of words between Vice President Joe Biden and U.S. Congressman Paul Ryan attracted an audience of almost 170,000 viewers on Oct. 11.

The NFL remained in the top three for the fifth-straight week with its very popular Thursday Night Football live chat. This week’s event entertained more than 65,000 viewers as the Tennessee Titans recorded an upset victory against the Pittsburgh Steelers.

Yahoo Brazil made its second-ever appearance in the weekly rankings after drawing almost 50,000 viewers to its live coverage of Brazilan Anderson Silva’s first-round win over American Stephan Bonnar at UFC 153.

The final spot in the weekly rankings went to Yahoo Southeast Asia for its Social TV coverage of the University Athletic Association of the Philippines Season 75 Finals. The second game of the collegiate men’s basketball finals engaged more than 36,000 viewers as Ateneo downed the University of Santo Tomas to claim the title.

*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Felix Baumgartner’s Record Jump From Space

Aftonbladet

282,512

2

U.S. Vice Presidential Debate

Yahoo

169,053

3

NFL Thursday Night Football: Steelers vs. Titans

NFL

65,294

4

UFC 153 – Silva vs. Bonnar

Yahoo Brazil

48,233

5

UAAP Season 75 Finals: Game 2

Yahoo SE Asia

36,246

 

Watch the CoveritLive University replay of the Monetization and Ad-Integration session

CoveritLive hosted its third edition of the CoveritLive University web series on Oct. 11 to help CiL users learn more about monetization and ad-integration. If you could not attend the session, do not worry. We have posted it online for your convenience

This session of CiLU reviewed manually embedding ad content, using the API to automate ad insertion and enhancing your events with pre-roll video and display advertising.

CLICK HERE to watch a replay of the third installment of the CoveritLive University web series to learn about:

Join us on Thursday, Nov. 8 at 11 am ET for our next CoveritLive University webinar that aims to help you get the most out of your CiL experience:

•       Leveraging Twitter features and capabilities

•       Using Facebook to promote as well as host events

•       Best practices using tools and features to deliver the best content experience possible

 

CoveritLive Weekly: Top five social TV events (Oct. 1-7)

By Spencer Kitley

After the NFL’s Thursday Night Football Social TV coverage topped the charts for each of the past three weeks, there is new No. 1 on the weekly CoveritLive Social TV rankings. NFL.com slipped to the second spot in the ratings this week as Eurosport ascended to the top position with its coverage of the Rallye de France. NFL football, including two Chicago Bears’ games notched slots in the top five as well, while Aftonbladet’s coverage of the U.S. Presidential debate rounded out the rankings.

The 2012 Rallye de France was the 11th round of the 2012 World Rally Championship season in Strasbourg, France. Eurosport’s live chat that accompanied the event entertained more than 80,000 viewers as French driver Sebastien Loeb claimed victory.

NFL.com’s Social TV experience for Thursday Night Football has been a hit with its fans so far this season, posting the best CiL Social TV results during the first three Thursday’s of the season, and it shined once again this week despite not claiming the top spot. More than 60,000 viewers got social last Thursday during the Rams upset of the previously unbeaten Cardinals to push the site’s four-week viewer total well over 400,000.

The Chicago Bears earned a spot in the top five for the second time this season after drawing an audience in excess of 40,000 to its live game day chat for its tilt with the Jacksonville Jaguars on Sunday. The Bears were also the subject of the fourth-largest event of the week, as more than 40,000 viewers joined ESPN NFL Nation’s live coverage of last Monday’s Bears victory over the Dallas Cowboys.

The U.S. Presidential debates were very popular among Social TV viewers last week and the popularity was not reserved to a domestic audience. Swedish publisher, Aftonbladet drew more than 40,000 viewers to its live chat coverage of the debate and illustrated the global impact of domestic events on the international Social TV audience.  

*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Rallye de France Live

Eurosport

80,331

2

NFL Thursday Night Football: Cardinals vs. Rams

NFL

60,246

3

NFL: Chicago Bears vs. Jacksonville Jaguars

NFL (Chicago Bears)

41,386

4

ESPN Monday Night Football: Bears vs. Cowboys

ESPN

40,459

5

U.S. Presidential Debate

Aftonbladet

40,175

 

CoveritLive Weekly: Top five social TV events (Sept. 24-30)

By Spencer Kitley

With the NFL completing its fourth week of action and the Ryder Cup taking center stage there was room for little else on this week’s edition of the CoveritLive Social TV rankings. The NFL’s Thursday Night Football once again captured the top spot, marking its third-straight week atop the rankings, while the most controversial NFL game of the year also landed on the list that included three Ryder Cup live events.

NFL.com’s live coverage of Thursday Night Football has proved quite popular in its first three weeks, attracting almost 350,000 viewers during that span. The latest chart topper drew an audience of almost 83,000 for the Cleveland Browns/Baltimore Ravens divisional showdown.

The second event on the weekly chart was ESPN’s Social TV event for the highly-controversial Monday Night Football matchup between the Seattle Seahawks and Green Bay Packers. Controversy is always sure to spark conversations and this game was no exception as more than 75,000 viewers clicked into the event for expert commentary and to share their own opinions.

The Worldwide Leader in Sports claimed the third and fourth positions as well for its live chats of the second and third rounds of the Ryder Cup. An audience of almost 73,000 joined ESPN’s live chat on the tourney’s third day, while more than 53,000 got social on day two.

The fifth and final spot in the weekly CiL rankings was nabbed by Sports Illustrated’s Golf.com, which entertained almost 53,000 viewers with its Social TV coverage of the opening round of Ryder Cup action.

*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

NFL Thursday Night Football: Browns vs. Ravens

NFL

82,934

2

ESPN Monday Night Football: Packers vs. Seahawks

ESPN

75,905

3

ESPN Ryder Cup – Day 3

ESPN

72,956

4

ESPN Ryder Cup – Day 2

ESPN

53,111

5

Live Coverage of the Ryder Cup: Round 1

SI.com/Golf.com

52,960

 

CoveritLive Weekly: Top five social TV events (Sept. 24-30)

By Spencer Kitley

With the NFL completing its fourth week of action and the Ryder Cup taking center stage there was room for little else on this week’s edition of the CoveritLive Social TV rankings. The NFL’s Thursday Night Football once again captured the top spot, marking its third-straight week atop the rankings, while the most controversial NFL game of the year also landed on the list that included three Ryder Cup live events.

NFL.com’s live coverage of Thursday Night Football has proved quite popular in its first three weeks, attracting almost 350,000 viewers during that span. The latest chart topper drew an audience of almost 83,000 for the Cleveland Browns/Baltimore Ravens divisional showdown.

The second event on the weekly chart was ESPN’s Social TV event for the highly-controversial Monday Night Football matchup between the Seattle Seahawks and Green Bay Packers. Controversy is always sure to spark conversations and this game was no exception as more than 75,000 viewers clicked into the event for expert commentary and to share their own opinions.

The Worldwide Leader in Sports claimed the third and fourth positions as well for its live chats of the second and third rounds of the Ryder Cup. An audience of almost 73,000 joined ESPN’s live chat on the tourney’s third day, while more than 53,000 got social on day two.

The fifth and final spot in the weekly CiL rankings was nabbed by Sports Illustrated’s Golf.com, which entertained almost 53,000 viewers with its Social TV coverage of the opening round of Ryder Cup action.

*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

NFL Thursday Night Football: Browns vs. Ravens

NFL

82,934

2

ESPN Monday Night Football: Packers vs. Seahawks

ESPN

75,905

3

ESPN Ryder Cup – Day 3

ESPN

72,956

4

ESPN Ryder Cup – Day 2

ESPN

53,111

5

Live Coverage of the Ryder Cup: Round 1

SI.com/Golf.com

52,960