Most CoveritLive users have run countless events and have undoubtedly tapped into CoveritLive’s abundant feature set. However, there are several important questions the producer should ask his/herself prior to the star of an event. These questions range a large spectrum and include everything from where to post an event on your web site to what external social and multimedia the producer plans to incorporate into the upcoming event. Before conducting your next event take the time to read over the following Best Practices as you shoot for optimum success.
Keep the following Best Practices in mind:
1. Location, Location, Location. Make it easy for CoveritLive readers to find your live blog or live chat on your web site. Often users bury the link to the page containing the viewer window on their site and make it difficult for users to locate. If you are hosting a regular weekly or monthly chat, locate the link in the same easy-to-find locale each time, so return users know where to find the chat. It is helpful if you use a group CoverPage like Philly.com, WWE and the Sacramento Bee or use a URL that has ‘live’ in it like the WWE does – http://www.wwe.com/social/livechat/
2. Frequency & Recurrence. Promote events to your readers by putting the event on the page several days before the event and allowing readers to sign up for email reminders. Like all programming, try to schedule chat events at regular intervals when possible. If you have a blogger that writes a daily post,make one of those posts a CiL event or host reoccurring CiL events with writers, experts or analysts.
3. Pre-load the Twitter usernames, lists and hashtags that you are interested in prior to the event beginning, so you can focus on moderation once the event begins. If a Twitter user gives cause to be removed or added during the event, settings can be adjusted on the fly in the console while the event is in progress.
4. Pre-load the Media Library. CoveritLive’s Media Library makes adding video, images, audio clips and even your own polls and gaming into a live event simple. Users can load items into their personal Media Library ahead of time or upload on the fly using the Media Uploader. To load in advance of the event, click on the ‘My Account’ tab and save images, audio or video files into your ‘Media Library’ under the corresponding directory. (Do this before you launch your live event).
5. Engage readers with interactive content, such as CoveritLive’s polls, trivia or live gaming. All users are not likely to have their comments or questions published in your live event, but other interactive elements allow them to engage in other ways.
6. Invite additional commentators: Try inviting a guest speaker or one of your colleagues to participate in your live event. Use the ‘Always Allow’ feature to quickly add a commentator during a Q&A session or panel discussion. If you are running an event with a large audience you may also want to add a Producer to assist by approving reader comments and managing interactive media.