Monthly Archives: August 2012

CoveritLive Helpful Hints

Most CoveritLive users have run countless events and have undoubtedly tapped into CoveritLive’s abundant feature set. However, there are several important questions the producer should ask his/herself prior to the star of an event. These questions range a large spectrum and include everything from where to post an event on your web site to what external social and multimedia the producer plans to incorporate into the upcoming event. Before conducting your next event take the time to read over the following Best Practices as you shoot for optimum success.

Keep the following Best Practices in mind:

1.      Location, Location, Location. Make it easy for CoveritLive readers to find your live blog or live chat on your web site. Often users bury the link to the page containing the viewer window on their site and make it difficult for users to locate. If you are hosting a regular weekly or monthly chat, locate the link in the same easy-to-find locale each time, so return users know where to find the chat. It is helpful if you use a group CoverPage like Philly.com, WWE and the Sacramento Bee  or use a URL that has ‘live’ in it like the WWE does – http://www.wwe.com/social/livechat/

2.      Frequency & Recurrence. Promote events to your readers by putting the event on the page several days before the event and allowing readers to sign up for email reminders. Like all programming, try to schedule chat events at regular intervals when possible. If you have a blogger that writes a daily post,make one of those posts a CiL event or host reoccurring CiL events with writers, experts or analysts.

3.      Pre-load the Twitter usernames, lists and hashtags that you are interested in prior to the event beginning, so you can focus on moderation once the event begins.  If a Twitter user gives cause to be removed or added during the event, settings can be adjusted on the fly in the console while the event is in progress.

4.      Pre-load the Media Library. CoveritLive’s Media Library makes adding video, images, audio clips and even your own polls and gaming into a live event simple. Users can load items into their personal Media Library ahead of time or upload on the fly using the Media Uploader. To load in advance of the event, click on the ‘My Account’ tab and save images, audio or video files into your ‘Media Library’ under the corresponding directory. (Do this before you launch your live event).

5.      Engage readers with interactive content, such as CoveritLive’s polls, trivia or live gaming. All users are not likely to have their comments or questions published in your live event, but other interactive elements allow them to engage in other ways.

6.      Invite additional commentators: Try inviting a guest speaker or one of your colleagues to participate in your live event. Use the ‘Always Allow’ feature to quickly add a commentator during a Q&A session or panel discussion. If you are running an event with a large audience you may also want to add a Producer to assist by approving reader comments and managing interactive media.

Watch the first edition of CoveritLive University replay

CoveritLive kicked off its CoveritLive University web series on Aug. 23 with its inaugural webinar and it enjoyed superb results. If you could not attend the session, do not fret. We have posted it online for your viewing pleasure.

The first installment of CiLU reviewed all of the new and recently released features, including SEO-Friendly Channel Pages, adding video and display advertising, improved dashboard and statistics, enhanced Facebook deployment, a new multi-user support login option and enriched Twitter filtering.

CLICK HERE to watch a replay of the first installment of the CoveritLive University web series to learn about:

• CiL’s co-branded Channel Pages allow users to automatically match their site’s look and feel, improve SEO and build a hub for live events.

• CoveritLive’s new ad integration allows users to seamlessly add pre-roll video and display advertising to any event. Insert text or multimedia ads into event content or use the API for programmatic ad insertion.

•The new CiL Dashboard and enhanced reporting includes new analytics and graphic displays. Use the detailed monthly activity to track clicks, views, duration and more across events.

•CiL uses Twitter’s real-time Streaming API for faster, more reliable integration. Users can cut through the Twitter noise with CoveritLive’s unique “Top Tweets” filter.

•Use Facebook support for login and sharing to drive traffic and users to events. Easily publish live events and CoverPages to Facebook Pages with new Facebook linking features.

CLICK HERE to watch a replay

The CiL web series will share new features and tips for best practices on a monthly-basis to allow our customers an inside look at what is new with CoveritLive.

Join us on Thursday, Sept. 20 for our next CoveritLive University webinar. The topic for the next event is Optimizing CoveritLive for SEO.

CoveritLive Weekly: Top five social TV events (Aug. 20-26)

By Spencer Kitley

As football season nears, the summer is winding down with a wide variety of international events and this week saw events from five different countries fill out the weekly CoveritLive Social TV rankings. The ratings are highlighted by the Weather Channel’s coverage of Hurricane Isaac in the United States, while European football in Spain and England, rally car racing in Germany and Australian Rules Football landed on the list.

Late last week, Hurricane Isaac caught the nation’s attention in the U.S. and Weather Channel viewers took their conversations online during the network’s coverage of the pending storm. The live chat on Weather.com attracted more than 42,000 viewers who asked weather experts their hurricane questions as they followed coverage on television on Friday.

Eurosport claimed the second position in the weekly rankings for its live coverage of the Rally of Germany rally-car race. More than 41,000 viewers got social during the race as France’s Sebastien Loeb claimed his ninth win on the track in the last decade.

Aftonbladet’s Social TV event for the matchup between Real Madrid and Barcelona ranks third this week after drawing in excess of 26,000 viewers to its coverage Barcelona’s 3-2 victory in the first leg of the Spanish Super Cup. The Swedish publisher also claimed the No. 5 position as more than 22,000 viewers chatted as they watched Everton upend Manchester United on opening weekend of the Premier League season.

The fourth spot in this week’s ratings was held by Telstra/AFL.com for its coverage of the Australian Rules Football match between the Sydney Swans and Hawthorn Hawks. The match drew an audience of over 22,000 as the Hawks knocked off the Swans.

*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Hurricane Isaac Live Chat

Weather Channel

42,534

2

Racing: Rally of Germany

EuroSport

40,876

3

La Liga: Barcelona vs. Real Madrid

Aftonbladet

26,087

4

Australian Rules Football: Sydney Swans vs. Hawthorn

Telstra (AFL.com)

22,512

5

Premier League: Everton vs. Manchester United

Aftonbladet

22,460

 

CoveritLive Weekly: Top five social TV events (Aug. 13-19)

By Spencer Kitley

Following two weeks of the Olympics dominating the weekly CoveritLive Social TV rankings, sports continued to make its mark with a variety of events. All of the spots in this week’s top-five were claimed by sporting events, including a WWE pay-per-view, preseason NFL football and live coverage of NASCAR.

The top spot in the weekly CiL countdown was claimed by the WWE’s live coverage of its Summer Slam pay-per-view event. Almost 40,000 viewers join the conversation as Brock Lesnar defeated Triple H in main event.

The NFL preseason got the football season off to a good start this week as the Chicago Bears Social TV chat landed the No. 2 position after attracting almost 27,000 viewers during the Bears tilt with the Washington Redskins.

NASCAR notched two of the remaining three spots with ESPN’s coverage of the Michigan 400 nabbing the third spot after drawing more than 25,000 viewers to its live event, while Yahoo entertained almost 13,000 viewers during the race and ranked fifth.

The fourth position in the weekly CiL rankings was also owned by ESPN, as the international soccer friendly between Mexico and the USA proved popular. Just shy of 14,000 viewers got social during the match that saw the Americans win for the first time ever at Estadio Azteco.

*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Events

CoveritLive User

Viewers

1

WWE SummerSlam LIVE

WWE

36,520

2

Chicago Bears vs. Washington Redskins

NFL (Chicago Bears)

26,970

3

Racing Live: Michigan on ESPN.com

ESPN

25,720

4

Mexico vs. USA Soccer

ESPN

13,912

5

Michigan 400

Yahoo

12,935

 

New and Improved Monthly Subscription Plans

Before introducing our new self-serve subscription plans in late May, we took a long look at how customers used CoveritLive including the type of events, the click traffic and frequency, among other stats. Our goal was to balance plans that provided flexibility but were also simple to choose from for most of our customers. For many, these plans worked well but we also got feedback around other uses and the need for more flexibility.

Whether it is new features in CoveritLive or refinements to our pricing, we’re always listening and we welcome feedback from our customers. Based on the input we received on the new pricing plans, we made some changes that rolled out on August 1st. Among these changes was the addition of more clicks in several of our existing plans and the addition of two new plans.

What’s Changed

First, we expanded the Free Trial plan from 25 to 100 clicks per month, giving more room to try out CoveritLive. We know that then you’re first trying a new product, you need some time and depending on whether you’re using it for an organization or just yourself, you may need to get feedback or decisions from others. That’s why our Trial plan has no time limit and if you’re using it for only a few small events each month, you get the benefit of using it free indefinitely.

Second, we expanded our Starter plan ($9.99) from 250 to 500 clicks per month and expanded our Lite plan ($49) from 2,500 to 3,000 clicks per month. Additionally, we revised the price for extra-clicks across all of our plans, making it easier to buy just the additional clicks needed for our customers who may fall between plans.

Finally, we added two new plans to address different levels of usage. The Flex plan provides 1,500 clicks per month for $29 and should help those who had more traffic than the Starter level, but didn’t need the volume of our Lite plan. The Pro plan includes up to 25,000 clicks for $299 and helps those who have big events and are growing but want to manage their plan monthly.

Flexibility and Control

With all of our plans, you can upgrade at any time throughout the month so if you don’t know how large your events are going to be, you can start small and upgrade as needed. You can track your monthly usage through your Account Dashboard and we will also notify you through the dashboard, event console and email when you’re about to max out your plan. All plans are monthly and you can downgrade for the next month at any time. Check out our Pricing page for more information.

More to Come

Over the coming months, we will continue to enhance our pricing and are currently looking at introducing other options like annual and pay-as-you-go plans to address different needs for our customers. Of course, if your usage is beyond our self-serve offerings, you can always contact us about a Custom Plan. We always welcome feedback so if you have thoughts on our features, pricing plans, or just want to say hi, feel free to contact us!

New and Improved Monthly Subscription Plans

Before introducing our new self-serve subscription plans in late May, we took a long look at how customers used CoveritLive including the type of events, the click traffic and frequency, among other stats. Our goal was to balance plans that provided flexibility but were also simple to choose from for most of our customers. For many, these plans worked well but we also got feedback around other uses and the need for more flexibility.

Whether it is new features in CoveritLive or refinements to our pricing, we’re always listening and we welcome feedback from our customers. Based on the input we received on the new pricing plans, we made some changes that rolled out on August 1st. Among these changes was the addition of more clicks in several of our existing plans and the addition of two new plans.

What’s Changed

First, we expanded the Free Trial plan from 25 to 100 clicks per month, giving more room to try out CoveritLive. We know that then you’re first trying a new product, you need some time and depending on whether you’re using it for an organization or just yourself, you may need to get feedback or decisions from others. That’s why our Trial plan has no time limit and if you’re using it for only a few small events each month, you get the benefit of using it free indefinitely.

Second, we expanded our Starter plan ($9.99) from 250 to 500 clicks per month and expanded our Lite plan ($49) from 2,500 to 3,000 clicks per month. Additionally, we revised the price for extra-clicks across all of our plans, making it easier to buy just the additional clicks needed for our customers who may fall between plans.

Finally, we added two new plans to address different levels of usage. The Flex plan provides 1,500 clicks per month for $29 and should help those who had more traffic than the Starter level, but didn’t need the volume of our Lite plan. The Pro plan includes up to 25,000 clicks for $299 and helps those who have big events and are growing but want to manage their plan monthly.

Flexibility and Control

With all of our plans, you can upgrade at any time throughout the month so if you don’t know how large your events are going to be, you can start small and upgrade as needed. You can track your monthly usage through your Account Dashboard and we will also notify you through the dashboard, event console and email when you’re about to max out your plan. All plans are monthly and you can downgrade for the next month at any time. Check out our Pricing page for more information.

More to Come

Over the coming months, we will continue to enhance our pricing and are currently looking at introducing other options like annual and pay-as-you-go plans to address different needs for our customers. Of course, if your usage is beyond our self-serve offerings, you can always contact us about a Custom Plan. We always welcome feedback so if you have thoughts on our features, pricing plans, or just want to say hi, feel free to contact us!

CoveritLive Weekly: Top five social TV Olympic events (Aug. 6-12)

By Spencer Kitley

After two weeks of pageantry, elation, disappointment, world records, ground-breaking achievements and unbridled patriotism, the 2012 London Olympic Games have drawn to a close. The Games proved to be like no other before, as social media and Social TV took center stage alongside the world’s best athletes. During the past week Social TV viewers embraced Yahoo’s Fourth Place Medal blog’s coverage as it swept the weekly CoveritLive Social TV medal stand.

Standing atop the weekly Social TV podium was Yahoo’s coverage of the women’s soccer gold medal match between the United States and Japan. More than 450,000 viewers joined the conversation as Carli Lloyd played the hero’s role for the Americans, scoring two goals to help them claim a 2-1 win that avenged their 2011 World Cup final loss to the Japanese.

One of the most thrilling matches in Olympics soccer history notched the second spot in the rankings, as the United States defeated Canada, 4-3 in an epic semifinal struggle. An audience in excess of 400,000 viewers got social during the 122-plus minute game that culminated with Alex Morgan’s leaping header goal that advanced the U.S. to the gold medal match.

The second day of the men’s and women’s gymnastics individual apparatus finals clinched the third spot in the CiL weekly rankings. The day was to be Gabby Douglas’s shot at third medal with men’s still rings, women’s uneven bars and men’s vault highlighting the day’s competition. Douglas did not land on the medal stand for her uneven bars routine, but Yahoo once again entertained a sizable crowd as more than 320,000 viewers logged into its events.

The celebration that is the Olympics Closing Ceremony proved to be quite popular with Social TV viewers as well. Almost 270,000 Social TV viewers chatted about the ceremony that featured a highly-anticipated reunion performance by the Spice Girls.

Gymnastics once again shined bright on the third and final day of the individual apparatus finals, as Aly Raisman one again grabbed the spotlight after helping the U.S. clinch team gold a few days prior with her floor routine.  An audience of almost 250,000 logged in to chat about the inquiry that helped Raisman claim bronze in the balance beam and her monstrous routine that landed her gold in the floor exercise.

*The CoveritLive blog releases its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event 

CoveritLive User

Viewers

1

Olympics Women’s Soccer Final: USA vs. Japan

Yahoo

468,945

2

Olympics Women’s Soccer Semifinal: USA vs. Canada

Yahoo

405,583

3

Olympics Men’s & Women’s Gymnastics Event Finals (8/6)

Yahoo

322,681

4

Olympics Closing Ceremony

Yahoo

266,337

5

Olympics Men’s & Women’s Gymnastics Event Finals (8/7)

Yahoo

248,554

 

CoveritLive University web series to kick off with webinar on Aug. 23

CoveritLive is proud to announce its new multi-part web series, CoveritLive University. The new monthly web series will launch on Aug. 23 at 11 am ET with its first webinar that introduces the newest CiL features and explores the recently released CoveritLive 2.5.

In the first installment of CoveritLive University, CiL General Manager Ben Schneider will walk attendees through CoveritLive’s new SEO-friendly ChannelPages, review enhanced advertisement and monetization capabilities and explore improved social media integration.
 
 
 
CiL’s Co-Branded Channel Pages
Learn how to use CiL’s co-branded Channel Pages to automatically match site look and feel, improve SEO and build a hub for live events.
 
Add Video & Display Advertising to any Event
Seamlessly add pre-roll video and display advertising to any event. Insert text or multimedia ads into event content or use the API for programmatic ad insertion.
 
Track Event Data & Analytics with CiL
Learn about the new CiL Dashboard and enhanced reporting including new analytics and graphic displays. Use the detailed monthly activity to track clicks, views, duration and more across events.
 
CiL’s “Top Tweets” Filter
CiL uses Twitter’s real-time Streaming API for faster, more reliable integration. Learn how to cut through the Twitter noise with CoveritLive’s unique “Top Tweets” filter.
 
Publish to Facebook with Ease
Use Facebook support for login and sharing to drive traffic and users to events. Learn how to easily publish live events and CoverPages to Facebook Pages with new Facebook linking features.
 
Also, learn more about what is on the CoveritLive horizon…
 
Join a live CoveritLive chat session during the webinar or take part in the Q&A with Schneider following the presentation.
 
CLICK HERE to register for the CoveritLive University webinar. Learn about the newest features and best practices on Thursday, Aug. 23 at 11 am ET.

 

CoveritLive playing key role in Turner’s PGA Championship Social TV presence

By Spencer Kitley 

The fourth major of the professional golf season kicked off play on Thursday in Kiawah Island, South Carolina and PGA fans were treated to a brand new Social TV experience via Turner’s new Social Caddy. The social headquarters of the PGA and this week’s PGA Championship utilizes the power of CoveritLive’s moderated fan-engagement experience to bolster its multi-faceted Social Caddy.

The TV company has embraced the opportunity to allow fans to further interact with experts and with one another through its newly launched Social TV implementation. Turner’s Social Caddy will provide golf fan’s interactive opportunities throughout TNT’s 18 hours of exclusive live coverage of the 94th PGA Championship.

PGA.com’s Social Caddy integration with CoveritLive enables Turner the ability to cover the tournament live, while adding its own editorial perspective and providing managed audience participation. The result is an engaging and interactive audience experience, with real-time expert commentary, audience feedback and discussion, integration of photos and video, incorporation of Twitter and other external content, polls and gaming.

The Social Caddy also includes integration with Twitter, Facebook and Instagram, while combining live action updates of the event with a social leaderboard that captures trending topics, top trending players and an aggregated stream of social media conversation associated with the event.

Click here to check out the Social Caddy 

CoveritLive Weekly: Top five social TV Olympic events (July 30-Aug. 5)

By Spencer Kitley

During its opening week, the Games of the XXX Olympiad entertained and fascinated millions around the world as viewers tuned in their television’s and followed the action with CoveritLive on their computers, tablets and smart phones. Yahoo Sports once again took center stage this past week, headlining the weekly CoveritLive Social TV rankings by claiming three of the top five spots and engaging with more than 1.3 million Social TV viewers.

The U.S. Women’s Gymnastics team captured the hearts of millions across their homeland during the opening days of the Olympics, captivating large social audiences during both, the Women’s Individual All-Around and the Women’s Team Final. More than 600,000 viewers joined the conversation in Yahoo’s top-ranking event as Ally Raisman and eventual champion Gabby Douglas competed in the Individual All-Around. Two nights prior in excess of 550,000 viewers logged into Yahoo’s event as Team USA’s Fab Five pursued and captured the gold medal in the team competition.

French publisher, LeMonde landed in the third position in the weekly ratings as more than 250,000 viewers joined its Social TV event for the men’s swimming 200-meter freestyle final as France’s Yannick Agnel clinched the gold.

The 100-meter dash in men’s track and field is always a marquee event at the Olympics, and Sunday’s final was no different as Yahoo entertained more than 170,000 viewers as they watched Usain Bolt reclaim his ‘Fastest Man in the World’ crown.

The final spot in the CoveritLive weekly rankings was claimed by Yahoo China, which drew an audience of almost 55,000 viewers to its coverage of the Men’s Table Tennis bronze medal match between Chuang Chih-yuan and Dimitrij Ovtcharov.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Olympics Women’s Individual All-Around Gymnastics Final

Yahoo US

600,150

2

Olympics Women’s Team Gymnastics Final

Yahoo US

556,798

3

Olympics Men’s Swimming 200-Meter Freestyle

LeMonde

250,060

4

Olympics Men’s Track & Field 100-Meter Final

Yahoo US

171,303

5

Olympics Men’s Table Tennis Bronze Medal Match

Yahoo China

54,108