Monthly Archives: July 2012

CoveritLive Weekly: Top five social TV Olympic events (July 23-29)

By Spencer Kitley

The opening weekend of the 2012 London Olympic Games attracted large television audiences around the world and many of those viewers got social with CoveritLive as they watched. Yahoo’s live coverage of the opening ceremonies in the United States landed on the weekly CoveritLive Social TV rankings last week, along with the CBC and France 24’s coverage.

Yahoo! in the U.S. pulled double-duty with its live coverage of the Games’ opening ceremonies, attracting more than 100,000 viewers to its live blog of the event and then drawing almost 70,000 viewers to its tape-delayed primetime coverage of the ceremonies when they were televised in the U.S.

The second-ranked event of the week was Yahoo! China’s social TV coverage of the USA Men’s Basketball opening round game against France. More than 100,000 viewers joined the conversation as Kevin Durant powered Team USA to a convincing 98-71 victory.

Canadian broadcaster, the CBC grabbed the No. 4 spot in the weekly Social TV rankings with its coverage of the opening ceremony that entertained almost 53,000 viewers. French broadcaster, France 24 shined as well, drawing more than 41,000 to its CoveritLive chat during the opening ceremony to claim the fifth position for the week.

CoveritLive’s scalability and international compatibility make it the best option for engaging Social TV viewers as they watch the Olympics or their favorite television program.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

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CoveritLive Event

CoveritLive User

Viewers

1

2012 Olympics Opening Ceremony

Yahoo US

103,631

2

2012 Olympics Basketball – USA (7/29)

Yahoo China

100,015

3

2012 Olympics Opening Ceremony Telecast

Yahoo US

68,093

4

2012 London Olympics Opening Ceremony

CBC

52,844

5

2012 Olympics Opening Ceremony

France 24

41,593

 

CoveritLive Weekly: Top five social TV events (July 16-22)

By Spencer Kitley

Social TV coverage of the 152nd playing of the British Open Championship buoyed the weekly CoveritLive Social TV rankings last week, with coverage of Ernie Els’ victory at Royal Lytham and St Annes claiming four of the top five spots. Golf.com, ESPN and the Golf Channel each landed places in the top five with their golf coverage, while ESPN claimed the only non-golf spot with its UFC 149 live event.

Sports Illustrated’s Golf.com claimed the top two positions in the weekly ratings with its live coverage of the first and second rounds of the Open Championship that entertained more than 43,000 viewers last Thursday and almost 35,000 viewers on Friday.

ESPN’s Social TV coverage of the second round of the Open landed the third spot in the weekly rankings after more than 27,000 viewers watched Brandt Snedeker charge to the front of the pack after 36 holes of action. The Worldwide Leader in Sports also claimed the fourth spot with its live coverage of the UFC 149 pay-per-view that was headlined by the Bantamweight title bout between Renan Barao and Urijah Faber.

The final entry in the weekly top five was the Golf Channel’s second round Open coverage. Jason Sobel and John Hawkins entertained just shy of 20,000 viewers in the network’s live chat during Friday’s action.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

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Events

CoveritLive User

Viewers

1

British Open Round 1 Live Blog

SI.com/Golf.com

43,429

2

British Open Round 2 Live Blog

SI.com/Golf.com

34,779

3

Open Championship Round 2

ESPN

27,227

4

UFC 149

ESPN

21,021

5

British Open Round 2 Live Chat

Golf Channel

18,239

 

CoveritLive Weekly: Top five social TV events (July 9-15)

By Spencer Kitley

Home runs, knockouts and money in the bank sounds like a long series of sports clichés, but this week those clichés ruled the weekly CoveritLive Social TV rankings as Major League Baseball’s Home Run Derby, a British boxing bout and a WWE pay-per-view event landed among the weekly top five.
 
ESPN’s live chat coverage of the 2012 Major League Baseball Home Run Derby at the All-Star Game was the top ranking event of the week. More than 100,000 viewers got social during the slugfest as ESPN’s David Kull, Eric Karabell, Jayson Stark and Matt Meyers provided live commentary throughout the event.
 
 
The highly-controversial British boxing match between David Haye and Dereck Chisora notched the No. 2 spot in the weekly rankings with more than 60,000 viewers joining Eurosport’s live chat for the match that saw Haye win via a fifth-round knockout.
 
 
The mixed martial arts UFC148 event claimed two spots in last week’s top –five, but Yahoo’s coverage of the middleweight championship bout between Anderson Silva and Chael Sonnen extended into this past Monday. The event drew almost 60,000 social TV viewers and landed at No. 3 this week.
 
Money in the Bank is always a popular match with WWE fans and on Sunday, July 15 almost 30,000 viewers got social during the MITB pay-per-view event to watch John Cena and Dolph Ziggler win their respective matches and a pair of championship title shots.
 
The final spot in the weekly CiL Social TV rankings was claimed by the Australian Football League for 16th round action of Australian rules football. Almost 20,000 viewers joined the conversation during the Sydney Swans route of the West Coast Eagles. 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

 

 

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7/9/12-7/15/12

CoveritLive User

Viewers

1

MLB Home Run Derby Live

ESPN

100,930

2

Boxing: David Haye vs. Dereck Chisora

Eurosport

62,446

3

UFC 148

Yahoo

58,412

4

WWE Money in the Bank PPV

WWE

27,412

5

AFL R16 – West Coast Eagles vs. Sydney Swans

AFL.com

17,726

 

CoveritLive Weekly: Top five social TV events (July 2-8)

By Spencer Kitley

After a month of June that saw the Euro 2012 Championship, control the weekly CoveritLive Social TV rankings, the torch was passed this week as three major sporting events claimed the top five spots in the ratings. The highly-anticipated UFC 148 pay-per-view event claimed the top two spots this week, while Formula One racing and tennis at Wimbledon captured the remaining positions. 

ESPN landed the top spot in this week’s rankings with its coverage of the mixed martial arts UFC 148 pay-per-view that featured a six-match card, including the middleweight championship bout between Anderson Silva and Chael Sonnen. Almost 115,000 viewers tuned into the live chat for the undercard matches and to see Silva successfully defend his title.
 
 
The UFC event also proved popular with Silva’s Brazilian countrymen with more than 50,000 viewers joining Yahoo! Brazil’s Social TV coverage of his TKO victory.
 
Finland’s Sanoma News nabbed the No. 3 position for its live coverage of the 2012 British Grand Prix Formula One race at England’s Sliverstone Circuit. More than 35,000 viewers joined the conversation during the race as Australia’s Mark Webber clinched the win, his second of the 2012 Formula One season.
 
Sports Illustrated notched the final two spots in the CiL weekly rankings with its coverage of semifinal and final tennis action at Wimbledon. In excess of 31,000 viewers were entertained by SI’s coverage of both, the Andy Murray/Jo-Wilfried Tsonga semifinal and the final between eventual champion Roger Federer and Murray. 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

 

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Events

CoveritLive User

Viewers

1

UFC 148

ESPN

114,893

2

UFC 148

Yahoo Brazil

52,952

3

2012 British Grand Prix

Sanoma News

35,651

4

Wimbledon Semifinal: Murray vs. Tsonga

SI.com

31,583

5

Wimbledon Final: Federer vs. Murray

SI.com

31,554

 

CoveritLive and Euro2012 delight more than 12 million Social TV viewers in June

 

The month of June, illustrated the international power and appeal that the CoveritLive platform possesses as more than 12 million European football fans all over the globe engaged in Euro 2012 action through CoveritLive’s real-time Social TV coverage. 
 
German publisher, Bild proved to be a dominant force in Social TV and live blogging throughout the month-long tournament, providing wall-to-wall coverage with its 20 CiL events. Publishers and broadcasters from all over Europe, the United States and the rest of the world utilized CiL to cover the events and the following are the highlights of their coverage. 

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CoveritLive Weekly: Top five social TV events (June 25-July 1)

By Spencer Kitley

The last week of June closed in much the same fashion as every other week of the month, as coverage of Euro 2012 clung tightly to the top spots in the weekly CoveritLive Social TV rankings. For the first time in three weeks, the Euros did not sweep the rankings as coverage of the 2012 NBA Draft notched the final two spots in the top five.
 
German publisher, Bild finished out its strong run through Euro 2012 this week, claiming its fourth-consecutive top ranking and landing at least the top three spots for the third-straight week. Bild’s live coverage of the tournament’s second semifinal between Germany and Italy attracted an audience of almost 700,000 viewers and ranked third among all of Bild’s Euro events in June. Coverage of the first semifinal match between Spain and Portugal drew the second-largest viewership with more than 500,000 viewers, while the Euro final that pitted Spain against Italy entertained an audience of almost 436,000.
 
 
For the first time since the NBA Western Conference Finals in early June, the NBA once again cracked the top five this week, with ESPN’s coverage of the 2012 NBA Draft claiming the fourth spot. More than 300,000 viewers joined the event to watch four University of Kentucky underclassman selected in the first round of the draft. The NBA notched the fifth-biggest event of the week as its draft event on NBA.com attracted more than 90,000 basketball fans.
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

 

 

 

 

 

 

 

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6/25/12-7/1/12

CoveritLive User

Viewers

1

Euro 2012 Semifinal 2

Bild

690,550

2

Euro 2012 Semifinal 1

Bild

506,752

3

Euro 2012 Final

Bild

435,848

4

Daily Dime Live 2012 NBA Draft

ESPN

302,171

5

2012 NBA Draft

NBA

91,245