Monthly Archives: June 2012

CoveritLive supports SCOTUS Blog audience of over 700,000

By Spencer Kitley

As Americans anxiously awaited the U.S. Supreme Court’s landmark health care ruling that carried implications for the lives of all Americans, an audience of almost 700,000 readers followed every detail of the ruling with CoveritLive on Thursday morning. The Supreme Court of the United States (SCOTUS) Blog kicked off its coverage just after 8:45 a.m. ET and entertained readers with play-by-play coverage, insightful analysis and commentary for more than seven hours.

SCOTUS Blog Notables:

·         CoveritLive supported an audience of over 700,000 SCOTUS Blog readers.

·         The SCOTUS Blog was the second-largest domestic CiL event of 2012. (ESPN’s coverage of the NFL Draft ranked No. 1)

·         The concurrent reader total peaked at more than 220,000 readers around 10:30 am ET.

·         Readers engaged in the SCOTUS blog stayed in the event for an average duration of 48 minutes.

·         More than 1.2 million visitors visited the page that hosted the chat and almost 59% of readers actively clicked into the chat.

·         When the event concluded during its seventh hour more than 27,000 readers were still actively reading the blog.

The SCOTUS Blog’s audience ranked as the second largest domestic CiL event of 2012, trailing only the audience of almost 1.2 million readers that followed ESPN’s coverage of the 2012 NFL Draft in April. CoveritLive supported almost one million readers across 100 or more events Apple keynote announcements, but the largest single CiL event for any Apple announcement was MacWorld’s audience of 317,000 readers for the iPad keynote in March 2012.

CoveritLive is the preferred social solution for live blogs of all scopes and sizes. The next time you need a real time live blogging, Social TV or chat event solution, try CoveritLive and learn why it is the most trusted platform by so many.

CoveritLive Weekly: Top five social TV events (June 18-24)

For the second consecutive week, German publisher, Bild dominated the weekly CoveritLive Social TV rankings with its coverage of Euro 2012. The Euros have stood tall throughout the month of June in the rankings with Bild earning the top spot in each of the last three weeks and sweeping each of the top six spots for two-straight weeks. 

Bild has attracted more than six million viewers to its 12 daily chats in the last two weeks, including more than 2.5 million viewers to this week’s chats. An average of 504,000 viewers per-event have joined the chats over the two-week span.
 
The German publisher’s top chat of the week was its Group B coverage that drew an audience of 630,000 for the championships’ third day that saw Portugal knock off Netherlands and Germany oust Denmark. Its live chat for Group D’s England vs. Ukraine match and Sweden vs. France also topped the half-million mark.
 
European football was not the only solid performer of the week as TSN, Canada’s leading English language sports channel, drew almost 50,000 viewers to its live blog coverage of the 2012 NHL Draft.
 
 
Finnish publisher, the Sanoma News, came close to the 50,000 viewer mark as well for its F1 racing coverage of the European Grand Prix in Valencia that saw Spain’s Fernando Alonso claim victory. The largest domestic Social TV event of the week was ESPN’s Daily Dime live chat for game five of the NBA Finals that drew an audience of almost 30,000 viewers. 
 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

Euro 2012 Match Day 3 Group B (June 17)

Bild

630,896

2

Euro 2012 Match Day 3 Group D (June 19)

Bild

505,857

3

Euro 2012 Match Day 3 Group C (June 18)

Bild

489,598

4

Euro 2012 Quarterfinal 1 (June 21)

Bild

352,414

5

Euro 2012 Quarterfinal 2 (June 22)

Bild

347,812

6

Euro 2012 Quarterfinal 3 (June 23)

Bild

242,519

*

2012 NHL Draft Blog

TSN

48,172

*

F1 European Grand Prix

Sanoma News

46,565

*

Daily Dime: NBA Finals Game 5

ESPN

29,653

 

CoveritLive Weekly: Top five social TV events (June 11-17)

 

The last week in Social TV was blanketed by major sporting events that included the NBA Finals, The U.S. Open Golf Tournament and the NCAA Men’s College World Series, but no event was more prolific in the weekly CoveritLive Social TV rankings than Euro 2012. For the second straight week the Euros have ruled the rankings, with Bild posting a dominating performance by hosting the top six CiL Social TV events of the week.

The German publisher attracted almost 3.5 million viewers to its six daily chats last week and averaged 580,000 viewers per-event.

Bild’s top performing chat was its Group B coverage that followed Portugal’s win over Denmark and Germany’s triumph over Netherlands on June 13 that attracted almost one million viewers. It’s coverage of the first round of Group D action topped the 750,000 viewer mark and its second round coverage of Group D and C action each broke the half million tally.

Domestically, ESPN posted the top Social TV event with its live coverage of the opening round of the U.S. Open that drew almost 70,000 viewers. SI.com/Golf.com’s live coverage of the first round also performed well with more than 63,000 viewers. The WWE’s live chat during its No Way Out pay-per-view event on Sunday, June 18 entertained more than 64,000 viewers to rank second among domestic Social TV events.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Euro 2012 Match Day 2 Group B (June 13)

Bild

952,638

2

Euro 2012 Match Day 1 Group D (June 11)

Bild

754,016

3

Euro 2012 Match Day 2 Group D (June 15)

Bild

554,485

4

Euro 2012 Match Day 2 Group C (June 14)

Bild

509,460

5

Euro 2012 Match Day 3 Group A (June 16)

Bild

401,532

6

Euro 2012 Match Day 2 Group A (June 12)

Bild

306,025

*

ESPN US Open Round 1

ESPN

69,798

*

WWE No Way Out LIVE

WWE

64,048

*

US Open Round 1 Live Blog

SI.com/Golf.com

63,381

 

CoveritLive supports audience of 900,000 for Apple’s WWDC Keynote

By Spencer Kitley

On Monday, June 11 the collective eyes of almost 900,000 members of the technology-loving world were fixed squarely on computer screens, tablets and mobile devices as they used CoveritLive live blogs to follow every detail of Apple’s World Wide Developers Conference in San Francisco, Calif. 
 
Over 100 publishers and broadcasters, including Time Magazine, MacWorld, TechCrunch, Bild, The Street, MacLife, Terra’s Applesfera and the San Francisco Chronicle, used CoveritLive to live blog, and host reader comments and questions from the invitation-only event. 
 
Keynote Notables:
 
 CoveritLive supported an audience of almost 900,000 readers during Apple’s announcement of its newest hardware and software.
 
 German publisher, Bild’s live ticker blog of the WWDC keynote drew the largest audience of any event, capturing the attention of more than 193,000 readers.
 
The top 10 WWDC live blog events attracted an average of 76,000 readers per-event.
 
Readers that engaged in the top five WWDC events stayed in the event for an average duration of 39 minutes.
 
MacWorld and Yahoo! drew the second and third-highest reader totals respectively, combining to interact with more than 285,000 readers.

 

 
In a reflection of the international interest in Apple’s newest product updates, publications from countries around the world attended Apple’s event and offered live coverage of the news to their audiences back home. Terra, the largest Latin American online media company’s Applesfera site attracted the second-largest international audience, drawing almost 65,000 readers to its live blog, while German, Danish, Swedish, French and Italian publishers claimed places among the top 10.  
 
CoveritLive proved to be the preferred social solution for live blogs of all scopes and sizes during Apple’s WWDC event. The next time you need a real time live blogging, Social TV or chat event solution, try CoveritLive on for size and see why it is the answer for so many others.

CoveritLive Weekly: Top five social TV events (June 4-10)

By Spencer Kitley

A confluence of major sporting events attracted and entertained television viewers by the millions last week and the popularity of those events laid the ground work for the most social CoveritLive week of the year. The first three days of UEFA Euro 2012 dominated the weekly CoveritLive Social TV rankings by claiming three of the top five spots, while the culmination of the NBA’s Western Conference Finals and the controversial outcome of the Manny Paquiao/Timothy Bradley boxing match helped push the viewing total of the top five events over 2.25 million viewers.

German publisher Bild achieved overwhelming success with its coverage of the first three days of UEFA Euro 2012, drawing an average of 440,000 viewers to each of its three chat events. Bild topped the CoveritLive charts with its coverage of the first day of Group C play as more than 590,000 viewers clicked into the chat for the match’s involving Spain, Italy, Ireland and Croatia. The Group A chat on the first day of play drew more than 434,000 viewers to notch the third spot, while Group B landed at No. 5 as more than 290,000 German fans kept up with their home team.
 
 
After seeing the young guns of the Oklahoma City Thunder fall in a two games to none hole to the San Antonio Spurs in the NBA Western Conference Finals, fans quickly ramped up their interest in the series last week as the Thunder battled back to close the series margin and stood on the verge of the NBA Finals in Game 6. In excess of 500,000 viewers chatted along during the final game of the series and witnessed a changing of the guard in the Western Conference as the young Thunder eliminated the aging Spurs. 
 
 
ESPN’s coverage of the 12-round, pay-per-view WBO Welterweight title fight drew more than 400,000 viewers, totaling 100,000 more viewers than May’s Mayweather/Cotto fight. Additionally, more than 200,000 participants tuned in Yahoo’s live chat to watch the match that ended in a controversial split decision.
 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

Euro 2012 Match Day 1 Group C (June 10) [Spain, Italy, Ireland, Croatia]

Bild

591,549

2

Spurs vs. Thunder (Western Conference Finals Game 6)

NBA

519,650

3

Euro 2012 Match Day 1 Group A  (June 8) [Poland, Greece, Russia, Czech Republic]

Bild

434,517

4

ESPN’s coverage of Pacquiao vs. Bradley

ESPN

416,174

5

Euro 2012 Match Day 1 Group B  (June 9) [Netherlands, Denmark, Germany, Portugal]

Bild

292,376

*

Pacquiao-Bradley Live Chat & Analysis

Yahoo!

203,812

*

MLB Draft Live

ESPN

165,105

 

CoveritLive Weekly: Top five social TV events (May 28-June 3)

By Spencer Kitley

Last week, as the NBA Playoffs rolled full-force ahead into a pair of highly-competitive and exciting Conference Finals series, the social media buzz around the events reached a fevered pitch. In addition to the enthusiasm around the NBA action, a pair of international football matches nabbed key spots on the weekly CoveritLive Social TV rankings, while the premier of a popular Brazilian reality TV show proved popular as well.

In Norway, many European football fans spent their Pentecost Monday holiday watching their favorite team and joining the conversation about the games online. Norwegian publisher VG landed on the list for the fourth time in the last five weeks as more than 61,000 viewers joined its live match day chat to rank atop the rankings

The Brazilian reality TV series, A Fazenda (The Farm), debuted its fifth season last week and drew a considerable social TV audience as well. Almost 52,000 viewers chatted along on humor site Kibe Loco as they were introduced to the cast of celebrities that will live together in a Survivor-style game on a farm this summer.

Yahoo Mexico’s coverage of the 2012 Esperanzas Toulon (Hopes of Toulon) attracted a crowd of more than 27,000 to its live chat during the Holanda vs. Mexico football match.

NBA.com has launched a new social TV experience for the Eastern and Western Conference Finals, allowing fans to watch a side-by-side CoveritLive Twitter feed of both teams within each game’s dashboard.  A group of relevant Twitter feeds for each team has been pulled together using CoveritLive’s Twitter enhancements. This allows the NBA to only pull the most engaging info into the event. The Miami Heat’s CiL event drew more than 24,000 viewers during the first game of the Eastern Conference Finals to claim the fourth spot in this week’s rankings.

That same night, ESPN’s Daily Dime Live, chat event attracted almost 24,000 viewers into its second screen experience as the Heat defeated the Celtics 115-111 to take a 1-0 series lead.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Chat with AP-NikoLIVE on Pentecost football

VG Multimedia

61,310

2

The Farm 5 – live debut!

Kibe Loco

51,726

3

Esperanzas Toulon: Holanda vs. México (Soccer)

Yahoo!

27,529

4

NBA Miami Heat Twitter Feed (5/30)

NBA

24,177

5

Daily Dime Live (5/30)

ESPN

23,892