Monthly Archives: May 2012

Announcing CoveritLive 2.5

By Spencer Kitley

CoveritLive has a new look, new logo and new web site but the improvements don’t stop there. CoveritLive has incorporated multiple new features to enhance the overall interactive experience for both customers and their readers. CoveritLive 2.5 includes an improved dashboard and enriched statistics, enhanced Facebook deployment, a new multi-user support login option and much more.

The newly remodeled CiL dashboard has been overhauled to deliver account details, current usage graphs and real-time notifications with the greatest of ease. The dashboard provides a summary glimpse of the account and allows the user to manage or upgrade their plan, view the number of members and manage monthly usage in real time. Current usage graphs make it easy to review groups or individual usage patterns over a period of days, weeks, months or even evaluate trends during a live event. The dashboard also features a new notification system that alerts customers to any issues or account notifications requiring attention. 
 
 
In addition to the previously provided CoveritLive statistics, CiL is now introducing data trends during live events that allow customers to monitor the increase and decrease of clicks throughout the duration of an event. Customers will also be able to view how many concurrent readers were watching the event and what percentage of readers stayed for various lengths of time during an event through handsomely illustrated graphs.
 
CiL’s new Super User login functionality allows an account administrator to easily log into and manage any of the accounts tied to the subscription. This feature makes it simple to invite producers and panelists, set up an event for a particular user or to reset passwords for members of the group.
 
 
CoveritLive 2.5 also provides enhanced Facebook deployment features that greatly simplify the process of dropping a CiL event into a Facebook page. Upon setup, customers can now choose to add the newly created event to any Facebook page they manage and simply approve the CiL Facebook app permissions to launch an event into the Facebook timeline. 
 
 
In addition to these new features, CoveritLive now offers flexible, self-serve subscription plans that enable access to premium CoveritLive features with no advertising . Users can now choose a plan that best meets their needs, easily manage their payments and track their account usage with CiL’s new self-service subscription system.
 
Get started now with a free trial to try out CoveritLive and take your brand, company or organization’s social experience to the next level. 
 

CoveritLive Weekly: Top five social TV events (May 21-27)

By Spencer Kitley

This past week marked one of the most diverse weeks to-date in the weekly CoveritLive Social TV rankings, as the Eurovision Song Contest was a prominent player, but spillover coverage of the Champions League final and the American Idol finale also made some noise in the top five. The Indianapolis 500 ranked as the lone sporting event in this week’s ratings, while UFC 146 also proved to be a favorite of Social TV viewers.
 
Swedish publisher Aftonbladet’s coverage of the 56th annual Eurovision Song Contest’s finale claimed the top spot on this week’s rankings. More than 205,000 viewers joined the conversation as Sweden native Loreen claimed the title and a place among former Swedish winners like ABBA. Norwegian newspaper VG drew an audience of more than 68,000 to its Eurovision Semifinal chat to land in the second spot of the top five this week.
 
 
Rollover coverage from last week’s Bayern vs. Chelsea Champions League final again registered on the weekly Social TV rankings with UK broadcaster ITV attracting more than 60,000 viewers to its chat experience.
 
Phillp Phillips’ victory in the 11th season of American Idol was an instant pop culture phenomenon domestically, but the appeal of the U.S. singing competition spanned across the globe. Almost 43,000 viewers in the Philippines logged into the finale’s Yahoo! Southeast Asia live chat.
 
 
ESPN’s coverage of Dario Franchitti’s victory at the 2012 Indianapolis 500 garnered more than 31,000 viewers to its Social TV coverage of The Greatest Spectacle in Racing to land at No. 5 for the week. 
 
 
Yahoo did not rank among the top five, but its coverage of the Junior Dos Santos/Frank Mir UFC 146 fight entertained an audience of more than 23,000 viewers in its chat for the pay-per-view event.
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

Eurovision Song Contest Finale

Aftonbladet

205,420

2

Eurovision Semifinal 2 Baku

VG Nett

68,472

3

Live: Bayern vs. Chelsea

ITV

60,288

4

American Idol Live Blog

Yahoo! Southeast Asia

42,866

5

Racing Live! Indy 500

ESPN

31,344

*

UFC 146 Live Chat and Analysis

Yahoo!

23,218

 

CoveritLive, ESPN and the NBA Playoffs

By

Each year the month of May marks the unofficial second season of NBA Basketball with the playoffs kicking into high gear and the levels of fan excitement steadily rising with each passing game and series. After almost two full rounds of the 2012 NBA Playoffs, the social buzz around the league’s first round and conference semifinal games has soared as the demand for social engagement has reached new heights. ESPN’s Daily Dime Live chat has provided the desired Social TV outlet for fans throughout the playoffs as they have enjoyed the network’s second screen experience while watching the game live on ESPN or TNT. 

The Worldwide Leader in Sports runs the Daily Dime Live throughout the regular season, but the popularity of the chat has grown exponentially during the playoffs. ESPN’s use of CoveritLive’s API has allowed the network to integrate CiL into multiple custom fan engagement experiences across its web, tablet and mobile platforms. Fans have flocked to the Daily Dime in large numbers, with almost 50,000 viewers joining the chat events during the first two nights of the playoffs and almost 20,000 viewers getting social on May 21 for the fifth and decisive game of the Oklahoma City Thunder/Los Angeles Lakers series and game five of the Philadelphia 76ers/Boston Celtics series.
 
The CoveritLive API has been used to seamlessly incorporate the CiL window into ESPN’s mobile ScoreCenter app, so fans can easily move between the live play-by-play, scoreboard and the Daily Dime Live chat screen whether they are using the app for a Social TV experience or a firsthand blog while they are on the move. 
 
 
Additionally, ESPN has created an entertaining and informative Social TV dashboard for its tablet viewers by integrating the CoveritLive window into its GameCast experience. The combination of the social component with statistics, trends and other media feeds make this second screen an ideal one-stop shop for the avid NBA fan.
 
 
The same chat window that is deployed to mobile and to tablet is also simultaneously run with a custom skin in the web version of the Daily Dime’s native ESPN page, as well as in the web GameCast.
 
 
ESPN’s successful implementation of its Daily Dime Live across multiple platforms is certainly meeting the needs of rabid NBA fans consuming their information in all forms. The demand for social engagement by these fans is easily measured as the games of the NBA Playoffs have ranked atop the Trendrr and Social Guide Intelligence Cable TV Social TV charts every day this week and for much of the month of May.
 
The next time you are covering a large sporting event or small company announcement, try out CoveritLive as you build your multi-platform Social TV or live blog strategy.
 

CoveritLive Weekly: Top five social TV events (May 14-20)

By

In much the same manner it has dominated the weekly rankings for much of April and May, European football was again king, capturing three of the top five spots in the weekly CoveritLive Social TV rankings, while the NHL Playoffs and WWE pay-per-view event rounded out the rankings.

The excitement from the previous weekend’s Premier League final last Sunday spilled over into Monday as Aftonbladet’s coverage of Manchester City’s championship win landed the top spot on this week’s chart. The Swedish publisher attracted almost 40,000 viewers to its event and landed the fourth spot on the list as well, with its coverage of the NHL Playoffs. More than 23,000 viewers actively clicked into Aftonbladet’s coverage of the Eastern Conference Semifinals game between the New York Rangers and Washington Capitals.

 
 
Champions League football also nabbed a pair of spots on the weekly list with Eurosport and VG Nett claiming the second and fifth positions, respectively. The two web sites drew in excess of 50,000 viewers to their Social TV events that followed the culmination of the largest European football tournament of the year.
 
The lone domestic event on this week’s list was hosted by the WWE as it attracted almost 29,000 viewers to its live ‘Over the Limit’ chat that accompanied its pay-per-view event.  In 2012 to-date, the WWE has entertained an average of 30,000 viewers in each of its five pay-per-view event chats, including 35,000 viewers to its ‘Extreme Rules’ event.
 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

Follow the gold battle in the Premier League

Aftonbladet

38,342

2

Champions League Soccer

Eurosport

30,408

3

WWE Over The Limit LIVE

WWE

28,877

4

NHL Playoffs: Rangers vs. Capitals

Aftonbladet

23,077

5

Chat with AP-NikoLIVE the Champions League final

VG Multimedia

20,223

 
 

CoveritLive Weekly: Top five social TV events (May7-13)

By

A championship 44 years in the making captured the attention of many Social TV viewers last week, what many call the PGA’s fifth major also resonated well with CoveritLive users, but no event was bigger than Eurosport’s World Championship Snooker coverage as it captured the top spot in the weekly CoveritLive Social TV rankings. 

Droves of Snooker fans kept their eyes fixed to their computers, tablets and mobile devices last week as they watched and chatted live during Eurosport’s world championship coverage. Eurosport drew in excess of 400,000 viewers to its live chat that saw Ronnie O’Sullivan claim his fourth world title with an 18-11 win over Ali Carter at Sheffield’s Crucible Theatre.
 
After drawing almost 140,000 viewers to its Chelsea/Barcelona and Manchester City/Manchester United European football chats in the last two weeks, Norwegian newspaper VG once again landed in the CiL rankings this week. More than 140,000 viewers clicked into VG’s live Premier League chat over the weekend as Manchester City claimed its first Premier League title since 1968.
 
 
ESPN’s SoccerNet also shined in its coverage of European football with its Match Day Live chat coverage of the final day of Premier League action. Almost 50,000 viewers were entertained by Chris Murphy and James Dall’s live commentary throughout the day’s action.
 
The final two spots in the weekly Social TV rankings were claimed by Sports Illustrated’s Golf.com, which attracted almost 45,000 viewers as Charlie Hanger, Jeff Ritter, Mike Walker and Mick Rouse live blogged the first two rounds of the 2012 PGA Players Championship. 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

World Championship Snooker

Eurosport UK

406,208

2

Chat with AP-Niko-Live football through Sunday (Premier League)

VG Multimedia

144,646

3

ESPN SoccerNet Premier League Match Day Live: Day of Destiny

ESPN

48,843

4

Players Championship: Round 1 Live Blog

SI.com

24,710

5

Players Championship: Round 2 Live Blog

SI.com

20,053

 
 

CoveritLive by the numbers: Engagement for 20 or two million

By

Sports organizations, brands, news outlets and entertainment entities all around the world are using CoveritLive as their chosen method of engagement with their customers, fan bases, viewers and readers. Throughout 2012 CiL has experienced great growth and success, including recognition, record event numbers and enhanced interaction with other social platforms.

 
CoveritLive by the numbers
 
20,000,000

More than 20 million tweets are pushed through the CoveritLive platform per-month

 

36

CoveritLive users are engaging in events an average duration of 36 minutes in 2012 to-date

 

16,000

In 2012, CoveritLive has hosted an average of 16,000 events per-month

 

 

26 mil / 6 mil

On Sunday, May 6, CiL drew record numbers, totaling more than 26 million page views and six million active clicks*. Viewers engaged in a multitude of events that included the late ending Mayweather-Cotto championship boxing match, almost five million page views and 1.3 million clicks from second round coverage of the French Presidential election, as well as NASCAR racing and NBA and NHL Playoff coverage. *users actively click into the event

 

230,000

More than 230,000 CoveritLive engaged for an average of 29 minutes apiece as Dr. Kim Dong of Houston’s Memorial Hermann hospital system performed a brain tumor resection surgery on a 21-year-old patient on May 9. Read Mashable’s account of the hospital’s social strategy.

 

ESPN CoveritLive recognized as one of the foremost leaders in sports Social TV by the Worldwide Leader in Sports.

 

Our customers run thousands of CoveritLive events every month and no two events are alike, with customers using CiL to provide Social TV perspectives, firsthand live blogs and content-curated audience-driven chat events. No matter your use case, CoveritLive is the answer to your next real-time event.

CoveritLive Weekly: Top five social TV events (April 30-May 6)

In a week of big events, the much anticipated title fight between Floyd Mayweather and Miguel Cotto distanced itself from the competition as the week’s most intriguing event. The championship bout topped the weekly CoveritLive Social TV rankings that also featured a pair of high-profile European football matches and the season finale of the German version of American Idol.

 
ESPN’s coverage of the 12-round, pay-per-view WBC Super Welterweight title fight drew more than 300,000 viewers, totaling more viewers than the other four top-five entries combined. Participants that tuned in to watch Mayweather extend his career record to 43-0 joined the event for an average of 36 minutes per-visit.
 
 
After drawing 75,000 viewers to its Chelsea/Barcelona chat the previous week, Norwegian newspaper VG attracted more than 62,000 viewers to its coverage of the Manchester City vs. Manchester United match last week to claim the No. 2 position in the CiL rankings. Eurosport’s coverage of the Manchester Derby also landed among the top five, garnering more than 47,000 viewers and ranking fifth.
 
German newspaper, Bild’s live coverage of Deutschland sucht den Superstar (Germany Searches for the Superstar) drew more than 55,000 viewers to its event that concluded with Luca Hanni winning the ninth season of Germany’s Idol franchise. 
 
The fourth spot in the weekly rankings was captured by UK broadcaster, ITV, which entertained almost 50,000 viewers with its coverage of the FA Cup final between Chelsea and Liverpool.
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

Mayweather-Cotto Boxing

ESPN

308,376

2

Manchester City vs. Manchester United

VG Multimedia

62,153

3

Deutschland sucht den Superstar (DSDS): Germany Searches for the Superstar

Bild

54,952

4

FA Cup Final: Chelsea vs. Liverpool

ITV

49,828

5

Manchester Derby (Manchester City vs. Manchester United)

Eurosport

47,505

 

 

Champions League semifinal draws large International CoveritLive audience

The UEFA Champions League is one of the most prestigious European football tournaments in the world and the most prestigious club competition. The final of the tourney is the most watched annual sporting event worldwide, but the Social TV buzz is already stirring around the globe. The feverish interest showed during the semifinals and was particularly strong during the second leg of the semifinal between Chelsea FC and FC Barcelona, last week.

More than 500,000 viewers joined live CoveritLive chats as Chelsea pulled off one of the unlikeliest comebacks in Champions League history with its 2-2 draw against Barcelona on Tuesday. Over 40 news outlets, broadcasters and web sites provided a live engagement Social TV experience during the match that sent the London club into the final, 3-2, on aggregate and eliminated the defending champion.   
 
The top five Chelsea FC and FC Barcelona Social TV events drew more than 328,000 viewers to their events to average almost 66,000 viewers per-event.
 
 
Swedish publisher Aftonbladet attracted the largest audience to its Champions chat, drawing almost 110,000 viewers. Norwegian newspaper VG  garnered nearly 75,000 viewers to its chat to just edge French broadcaster TF1, which drew almost 73,000 to its event.
 
Champions League socialization was not relegated to Europe, as Yahoo Deportes in Mexico attracted in excess of 28,000 viewers to its event and domestic leaders SI.com and ESPN drew a total of more than 30,000 to their chat experiences. The global social trend extended to South America as well, with Yahoo Brazil captivating more than 15,000 users.
 
 
Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.