Monthly Archives: April 2012

CoveritLive Weekly: Top five social TV events (The NFL Draft Edition)

In a year that has seen many CoveritLive events shine bright, the NFL Draft proved to be one of the brightest stars of 2012. In this week’s special NFL Draft edition of the weekly CoveritLive Social TV rankings, the draft put up stats as impressive as those that Andrew Luck and Robert Griffin III tallied in their decorated collegiate careers.

The three-day event attracted coverage from broadcasters, news organizations, fan sites, individual team sites and the NFL itself. In total, just over 200 chat events were hosted as viewers joined in the social experience to see what players landed on their favorite teams.
 
ESPN, Yahoo, SI.com and the NFL hosted the five largest chats of the weekend and attracted a total of more than two million viewers. Viewers that clicked into an event followed the action an average of 39 minutes per-visit.
 
ESPN’s three-day total drew almost 1.2 million viewers to its wall-to-wall chat coverage.
 
The top-five NFL Draft events attracted in excess of 1.75 million viewers to their live interactive events.
 
 
ESPN began its coverage on Thursday and ran its Social TV experience for three straight days with pauses overnight. The Worldwide Leader in Sports drew 1,175,800 viewers throughout the draft. Yahoo’s Shutdown Corner NFL blog ranked second on the Social TV charts on the strength of its audience of 428,266 during the draft’s opening round.
 
 
Sports Illustrated’s Chris Burke and Tom Mantzouranis provided live engagement and draft analysis for SI.com during the first two days of the draft and charted more than 100,000 viewers during the two events. The final spot in the NFL Draft Social TV rankings was claimed by NFL.com, whose chat hosted by Elliot Harrison entertained more than 43,000 viewers during the opening round.
 
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

ESPN Countdown Live: 2012 Draft (4/26-28)

ESPN

1,175,800

2

ShutdownCorner.com NFL Draft Live First Round Chat (4/26)

Yahoo!

428,266

3

SI.com NFL Draft Live Blog (4/27)

SI.com

52,271

4

SI.com NFL Draft First Round Live Blog (4/26)

SI.com

50,296

5

NFL.com NFL Draft Chat (4/26)

NFL

43,586

 
 

The NFL Draft and CoveritLive get ‘Cracked’

Every April, each franchise in the National Football League is given the opportunity to start anew with the NFL Draft. As years pass the league’s draft has grown in popularity and has even enjoyed a move to primetime Thursday night television. The ever-expanding coverage of the draft will grow into a new realm this year as Demand Media’s Cracked.com will put a humorous slant on the first round of the draft on Thursday, April 25.

Cracked editors Cody Johnston and Soren Bowie will be the chat hosts for the Old Spice sponsored event, providing their unique perspective and commentary. Johnston brings an outside outlook to the chat as he has never even thrown a football, while Bowie is ardent Denver Broncos supporter who carries mixed feelings about former quarterback Tim Tebow. One thing is for certain and that is that nobody else will cover the draft in the same manner as Cracked. All other outlets will have expert analysis on the draftees, but Cracked will have the analysis on everything else.
 
 Click the NFL Draft Photo to join the chat  
 
With each time NFL Commissioner Roger Goodell attempts to pronounce a Ndamukong, a Beanie or even a Prince, the selection will come with good-natured humor. The panelists will also be there to delve into who might fall into the horrific Ryan Leaf or JaMarcus Russell bust category. The new comedic spin accompanied by a little football knowledge should be a breath of fresh air for the casual fan that has tired of standard sports analysis.
 
On Thursday night as you tune in to ESPN for the NFL Draft, be sure to fire up your computer, tablet or mobile device at 8 pm ET to enjoy a humorous slant on one of the league’s biggest nights.
 
 

CoveritLive Weekly: Top five social TV events (April 16-22)

 

Soccer and Hockey and MMA, Oh my! For the second straight week sports made a clean sweep of the top five spots on the weekly CoveritLive Social TV rankings with the soccer showdown between Chelsea and FC Barcelona claiming two spots in the ratings, the CBC returning to the top five for the second straight week with its Hockey Night coverage and ESPN topping the charts with its UFC 145 chat.
 
The growing popularity of mixed martial arts in America proved its strength in this week’s rankings. ESPN’s coverage of the much anticipated UFC 145 event buoyed by the light heavyweight championship bout between Jon Jones and Rashad Evans nabbed the No. 1 spot in the CiL ratings. Its MMA experts Brett Okamoto, Josh Gross, Chuck Mindenhall and Chad Dundas’ expert analysis of the pay-per-view event garnered more than 66,000 viewers. 
 
 
Chelsea’s 1-0 victory over Barcelona in the first leg of the Champions League semifinal proved to be a goal scorer in the world of Social TV, attracting in excess of 120,000 viewers to a pair of live chats. French broadcaster TF1 claimed the second position in the weekly rankings with just over 60,000 viewers, while the UK’s ITV nipped at their heels with just under 60,000 users in its event. 
 
Belgian pro soccer jumped into the rankings for the first time as Lalibre’s coverage of the Club Bruges vs. Anderlecht match entertained Jupiler League fans.
 
Canada’s CBC remained in the top five again this week with it live stream/live chat dashboard coverage of Hockey Night in Canada. The network attracted more than 85,000 viewers to its top two NHL Playoff First Round chats of the week to round out the top five and claim the sixth position as well.
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

UFC 145

ESPN

66,436

2

Chelsea vs. FC Barcelona (France)

TF1.fr

60,798

3

Live Champions League: Chelsea vs.Barcelona (UK)

ITV

59,651

4

Club Bruges vs. Anderlecht  (Belgian Jupiler League – Pro Soccer)

Lalibre

47,445

5

CBC’s Hockey Night in Canada NHL Playoffs First Round (4/19)

CBC

43,070

*

CBC’s Hockey Night in Canada NHL Playoffs First Round (4/22)

CBC

42,183

 
 
 
 

The role of Twitter in real-time engagement

There is no doubt that Twitter is a key platform for live coverage. The amount of content that gets generated in Twitter is unmatched and we see a lot of value in harnessing this valuable source of insight for your events. That is a key reason we have built, and continue to expand, robust features that integrate Twitter as a part of CoveritLive experiences.

In fact, over 22 million tweets were delivered through CoveritLive into live event coverage last month and that number continues to grow. Twitter is an essential component to live events and we believe strongly in the benefits. That’s why it remains a standard part of our offering and there’s no additional cost, no matter how much you use it.

The trick though, is to use Twitter in a way that enhances your coverage without depending on it solely for your entire experience. Twitter is a great source for live coverage but content alone is not enough to engage audiences around live events.

First, among all that content is a lot of noise and it’s hard to pick out what might be meaningful in a timely manner. The sheer volume of content coupled with the complete open nature of the platform means it’s really difficult to identify the relevant content. In fact, some companies make products and offer services charging a good bit of money just for combing Twitter for what matters and removing the rest.

CoveritLive helps you wrangle in Twitter to feature only the best and most relevant content, eliminating that need for other Twitter-managing solutions. You can search for and select specific tweets, automatically include tweets based on user name or hash tags as well as intelligently limit content based on filters like our “top tweets” algorithm. With CoveritLive, you have the ability to curate the best of the Twitter stream and use it to compliment a rich real-time experience.

Second, Twitter doesn’t actually allow for true interaction with your audience. While people can occasionally form cohesion around multiple one-way contributions, it’s not the norm and Twitter isn’t conducive to building an ongoing connection with the audience when capturing a live event. Twitter is oriented around following, not connecting.

With CoveritLive, you have the opportunity to engage more deeply with richer commentary from your own coverage and direct responses from your viewers as well as the ability to include photos, videos, audio, interactive polls, trivia and games. These interactions power stronger connections with your audience through your event coverage. That level of attachment is just not available in 140 characters or less.

One of the big Twitter advantages is its simple API and the ability to build custom interfaces around it. CoveritLive also has this ability and customers are using it to build some great experiences across the web, mobile and tablets. Le Monde and ESPN are just two examples of engaging real-time coverage built using the extensive CoveritLive API.

Twitter is a valuable source of content that can greatly enhance your real-time coverage. It’s also a great way to promote your event and drive traffic in real-time. CoveritLive does this on your behalf using hash tags you provide when creating an event. Notifications about these events automatically get broadcast from @CiL_Events as well as your own Twitter account. Users can also tweet content directly from within your event, driving more visibility and traffic through Twitter followers and search.

Twitter should be a primary tool in your live coverage but not your complete strategy. The combination of Twitter and Coveritlive creates far more compelling real-time experiences and will build strong connections with your audience. To learn more about how you can use Twitter within your CoveritLive events, check out our support center and follow us at @CoveritLive.

 

CoveritLive Weekly: Top five social TV events (April 9-15)

 

The last week of Social Television was largely dominated by international sporting events, with all five spots in the weekly CoveritLive Social TV rankings being owned by sports coverage. Premier League and FA Cup soccer claimed three of the top five spots, while F1 Chinese Grand Prix and NHL Playoff events rounded out the list.
 
Finland’s Sanoma News nabbed the top spot in the ratings with its coverage of the F1 Chinese Grand Prix, providing live perspective for all 56 laps of the third round of the 2012 Formula One season. More than 61,000 viewers joined the conversation as German driver Nico Rosberg raced to victory on Sunday.
 
 
Norway’s second largest newspaper, VG claimed the second and third spots in the weekly rankings with its book-end coverage of Premier League soccer action, totaling more than 90,000 viewers during its two events. Joining VG in the soccer coverage ranks was ITV, which attracted almost 30,000 viewers to its FA Cup Semifinal coverage of Chelsea and Tottenham that saw Chelsea advance to the final against Liverpool.
 
 
The CBC’s Hockey Night in Canada Social TV events claimed four of the top 10 CiL events of the week as it kicked off its First Round NHL Playoff coverage. The network’s live stream/live chat dashboard drew an audience of more than 32,000 to its Saturday event and more than 100,000 during its four NHL playoff events.
 
*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.
 

#

Event

CoveritLive User

Viewers

1

F1 Chinese Grand Prix

Sanoma News (Finland)

61,156

2

Chat with AP-Nikolive through Sunday football (4/9) Premier League

VG Multimedia (Norway)

55,034

3

Chat with AP-Nikolive through Sunday football (4/15) Premier League

VG Multimedia (Norway)

36,730

4

CBC’s Hockey Night in Canada – NHL Playoffs Round 1 (4/15)

CBC

32,052

5

Live FA Cup Semifinal: Tottenham vs. Chelsea

ITV

29,258

 

CoveritLive and The Clicker are Dancing with the Stars

Now in its 14th season, Dancing with the Stars has become one of the most watched live reality shows in the United States and as its popularity has soared, so has the demand for a Social TV experience. A pair of TV junkies from The Clicker, MSNBC’s Today.com blog, have not only noticed the demand, but embraced it with their twice-weekly live DWTS CoveritLive chat events.

 
Anna Chan, TV Editor for the entertainment arms of Today.com and MSNBC.com, spearheads the blogs social efforts, while frequent site contributor Ree Hines joins in each Monday night and Tuesday afternoon to engage with the show’s rabid fan base.
 
The Clicker duo has teamed for several seasons on its day-after CiL chats, but the fan response over the years has sought a live chat on Monday nights, with which Chan and Hines have responded to with live show coverage each of the last two seasons. 
 
“The Monday night chat is live during the east coast show,” Chan said. “And then the Tuesday afternoon show allows our west coast fans to take part in the dialog as well.”
 
 
Chan and Hines were admittedly fans of the show prior to their live coverage, but this social opportunity has enhanced the experience for the pair. The chat events allow them to interact with their audience, share more stories with their readers and collect viewer feedback as they prepare to compile their own show recaps  for The Clicker
 
“A lot of times the fans will notice things that we may not have seen on the show,” Chan said.  “Something will happen on the show and it will blow up in our chat. We look at these instances as opportunities to address topics on the show and turn them into a blog post.”
 
Chan notices the rise in Social TV popularity, citing that when The Clicker first started running its chats that there was only a demand for Tuesday conversations, but as the social appetite grew so did the demand for live coverage. Hines and Chan both take notes throughout the show and initially they were concerned about their ability to chat, take notes and write recaps without missing any of the dancing action. Their willingness to meet the challenge has been pulled off flawlessly as each week they incorporate more features into their chats, taking advantage of polls and other unique CiL content.
 
The ability for viewers to utilize CiL’s mobile app for live event coverage was also a major positive for Chan, who realizes the importance of instant updates on the go for viewers who can’t be in front of the TV during the chats.
 
“On the whole CoveritLive has helped us develop a bigger following and we now have more interaction with our readers,” Chan said. “I think it is only going to continue to grow. As more and more shows come up that readers are interested in, then we will consider taking on those opportunities to chat.”
 
The next time you seek to provide a quality second screen Social TV or engaging chat experience for your viewers, CoveritLive is your answer to real-time fan engagement.
 
 

The Masters and CoveritLive: A fit as comfortable as the green jacket

The 76th playing of The Masters golf tournament proved to be yet another great event for CoveritLive’s real-time events coverage. Here are a few highlights from the three largest CiL users during the four-day tourney.

Sports Illustrated’s Golf.com, ESPN and the Golf Channel were excellent outlets for CoveritLive blogs and Social TV coverage during all four rounds of The Masters as writers and experts shared their firsthand perspectives of the action.
 
ESPN, Golf.com and the Golf Channel each hosted four rounds of events and attracted a total of more than 300,000 clicks*. Readers that clicked into an event followed the action an average of 49 minutes per-visit.
 
The average duration of a chat view for ESPN users was the largest of the three, attracting viewers for more than 75 minutes per-visit.
 
Golf.com attracted the largest audience of any of the 12 events to its opening round live blog, drawing 57,653 clicks*.
 
 
Golf.com’s experts Connell Barrett, Mick Rouse, Mike Walker and Rick Lipsey blogged during the four-day event and ESPN’s Michael Collins and Farrell Evans covered the tourney throughout the weekend in a chat dashboard that was displayed in the same window as the leaderboard. Jason Sobel and John Hawkins of the Golf Channel provided their live accounts for the duration of the event.
 
Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.
 
*The clicks metric is defined as a reader that actively clicks into a CoveritLive event.
 

CoveritLive Weekly: Top five social TV events (April 2-8)

In a week that saw a new NCAA Basketball champion crowned, a green jacket awarded and the commencement of another Major League Baseball season, sport was king in the realm of Social TV. Live blogging and social TV coverage of The Masters weighed heavily in the weekly CoveritLive Social TV rankings, earning two spots in the top five and nabbing six of the top 10 spots for the week.

Sitting atop the charts during the first week in April was Eurosport France’s live coverage of  the Rally of Portugal, which attracted more than 60,000 viewers as Norwegian driver Mads Ostberg claimed the fourth event of the 2012 World Rally Championships.

The largest Masters event came during the opening round when Sports Illustrated’s Golf.com drew almost 58,000 viewers to land in the No. 2 spot in this week’s rankings. ESPN’s live coverage of the first round also drew more than 50,000 viewers and grabbed the fifth position, as England’s Lee Westwood took the early lead at Augusta.

ESPN also earned the No. 3 position in the weekly ratings, as its marathon two-week countdown of the 500 best MLB players culminated with a 2.5-hour countdown chat to reveal its top 10 players of 2012. More than 57,000 viewers joined in to see if their favorite flame-thrower or slugger would take the top spot, but in the end it was Los Angeles Angels of Anaheim star Albert Pujols who claimed the crown.

The fourth ranked event of the week was the official race coverage of the 2012 XChanging Boat Race between the Universities of Oxford and Cambridge. Fourteen different television networks around the world carried the race live and almost 55,000 viewers joined the social coverage of the 158th-annual Boat Race as Cambridge notched an 80-76 victory.

*The CoveritLive blog will release its weekly social TV rankings every Monday. The data for the ranking system is exclusive to events that are tied to a television broadcast and the viewer metric is defined as a reader that actively clicks into a CiL event.

 

#

Event

CoveritLive User

Viewers

1

Rally of Portugal (World Rally Championship Racing)

Eurosport.fr

60,292

2

The Masters Round 1 Live Blog

SI.com

57,653

3

ESPN 500 Live (Top 10 Players in MLB)

ESPN

57,563

4

2012 Xchanging Boat Race (Oxford vs. Cambridge)

Boat Race Ltd.

54,527

5

The Masters Round 1

ESPN

51,531

 

CoveritLive Masters’ blogs on par during opening round

On a day shared with Major League Baseball’s Opening Day, the 76th playing of The Masters golf tournament shined the brightest among those seeking firsthand social coverage on Thursday, April 5. As much of the world was tethered to their work desks or away from their homes, CoveritLive’s live blogs for the first of the four professional golf majors proved to be an excellent primary viewing experience for golf fans.

The golf world anxiously awaited the first tee shot and every shot thereafter, wanting to see if Tiger Woods could regain his form at a major tournament, if Phil Mickelson could win his fourth green jacket or if a relatively unknown competitor like 2011 champion Charl Schwartzel would ascend to the top of the leaderboard.

Three trusted names in the world of sports proved to be excellent outlets for CoveritLive blogs during the tourney’s first round, with Sports Illustrated’s Golf.com, ESPN and the Golf Channel delivering firsthand perspectives of the action.

Golf.com’s experts Connell Barrett, Mick Rouse, Mike Walker and Rick Lipsey blogged throughout the day and attracted the largest number of viewers of any CiL event on Thursday. ESPN also drew an audience of more than 50,000 viewers to its dashboard chat with Michael Collins and Farrell Evans that allowed viewers to chat and watch the leaderboard in the same window. Jason Sobel and Jay Coffin of the Golf Channel also provided their accounts of the first round to bring the total number of viewers among the three events to more than 140,000.

The three marquee Masters’ live blogs averaged more than 47,000 users per-event and the preliminary data indicates that the average viewer duration exceeded 45 minutes in the those events.

Whether you are live blogging as a primary perspective for viewers, hosting chat events or providing a second screen Social TV experience, CoveritLive can be your answer to real-time fan engagement during your next event.

 

 

Final Four closes out strong March run for CoveritLive

Every March brings a new beginning to the college basketball season, as the spirit of March Madness re-invigorates the sporting community with the excitement of the selection show and the rush of the masses to predict the bracket results. However, with each Lehigh or Norfolk State victory the dreams of many are dashed and red ink quickly litters the brackets of the once hopeful. The failed predictions are guaranteed to happen each March, as is the coronation of a new champion at the beginning of April.

Continue reading