There is no doubt that Twitter is a key platform for live coverage. The amount of content that gets generated in Twitter is unmatched and we see a lot of value in harnessing this valuable source of insight for your events. That is a key reason we have built, and continue to expand, robust features that integrate Twitter as a part of CoveritLive experiences.
In fact, over 22 million tweets were delivered through CoveritLive into live event coverage last month and that number continues to grow. Twitter is an essential component to live events and we believe strongly in the benefits. That’s why it remains a standard part of our offering and there’s no additional cost, no matter how much you use it.
The trick though, is to use Twitter in a way that enhances your coverage without depending on it solely for your entire experience. Twitter is a great source for live coverage but content alone is not enough to engage audiences around live events.
First, among all that content is a lot of noise and it’s hard to pick out what might be meaningful in a timely manner. The sheer volume of content coupled with the complete open nature of the platform means it’s really difficult to identify the relevant content. In fact, some companies make products and offer services charging a good bit of money just for combing Twitter for what matters and removing the rest.
CoveritLive helps you wrangle in Twitter to feature only the best and most relevant content, eliminating that need for other Twitter-managing solutions. You can search for and select specific tweets, automatically include tweets based on user name or hash tags as well as intelligently limit content based on filters like our “top tweets” algorithm. With CoveritLive, you have the ability to curate the best of the Twitter stream and use it to compliment a rich real-time experience.
Second, Twitter doesn’t actually allow for true interaction with your audience. While people can occasionally form cohesion around multiple one-way contributions, it’s not the norm and Twitter isn’t conducive to building an ongoing connection with the audience when capturing a live event. Twitter is oriented around following, not connecting.
With CoveritLive, you have the opportunity to engage more deeply with richer commentary from your own coverage and direct responses from your viewers as well as the ability to include photos, videos, audio, interactive polls, trivia and games. These interactions power stronger connections with your audience through your event coverage. That level of attachment is just not available in 140 characters or less.
One of the big Twitter advantages is its simple API and the ability to build custom interfaces around it. CoveritLive also has this ability and customers are using it to build some great experiences across the web, mobile and tablets. Le Monde and ESPN are just two examples of engaging real-time coverage built using the extensive CoveritLive API.
Twitter is a valuable source of content that can greatly enhance your real-time coverage. It’s also a great way to promote your event and drive traffic in real-time. CoveritLive does this on your behalf using hash tags you provide when creating an event. Notifications about these events automatically get broadcast from @CiL_Events as well as your own Twitter account. Users can also tweet content directly from within your event, driving more visibility and traffic through Twitter followers and search.
Twitter should be a primary tool in your live coverage but not your complete strategy. The combination of Twitter and Coveritlive creates far more compelling real-time experiences and will build strong connections with your audience. To learn more about how you can use Twitter within your CoveritLive events, check out our support center and follow us at @CoveritLive.